New York, NY, 10176, USA
5 days ago
Marketing Associate Director - Partner & Alliances
**Associate Director, Global Partner Marketing** **Location:** UK or USA (hyrbid) **Department:** Marketing | Partner Ecosystem **Reports to:** VP, Marketing, CP & ESG Tagetik **About the Role** We’re looking for a strategic and execution-focused **Associate Director of Global Partner Marketing** to lead our partner marketing initiatives across regions and strategic alliances. This is a high-impact role for a **proven enterprise software marketer** who thrives in both strategy development and hands-on execution. You’ll work closely with global consulting firms (including Big5), regional marketing and sales teams, and our growing partner ecosystem to drive awareness, engagement, and pipeline growth. **What You’ll Do** **Strategic Leadership & Execution** + Develop and own the **Global Partner Marketing Strategy** , aligning with business objectives and partner priorities. + Collaborate with strategic partners and internal stakeholders to co-create **joint marketing campaigns** that drive measurable pipeline impact. + Serve as a trusted marketing advisor to regional teams and senior partner stakeholders, ensuring alignment and credibility across all touchpoints. **Content & Communication** + Lead the creation of **partner-facing assets** including digital brochures, web pages, and sales enablement materials to support the Global Partner Program. + Own the **partner communication strategy** , including quarterly newsletters, internal updates, and external messaging to foster engagement and community. + Maintain and evolve the **partner section of the corporate website** , ensuring content is current, compelling, and aligned with brand standards. **Event & Program Support** + Support partner-related elements of global events such as **Sales Kick-Off** , **Partner Kick-Off** , and **InTouch series.** + Help organize and run a **Partner Advisory Board** , including agenda development, logistics, and follow-up communications. **Enablement & Infrastructure** + Create standardized **partner presentation decks** and materials + Contribute to the development and ongoing management of the **partner training portal** ensuring content is relevant and accessible. + Collaborate with enablement and product marketing to ensure partners are equipped with the right tools and messaging. **Measurement & Optimization** + Track and report on **global partner marketing metrics** , including lead generation and pipeline contribution from partner-led activities. + Continuously optimize campaigns and programs based on performance data and partner feedback. **What You Bring** + 7+ years of experience in **B2B enterprise software marketing** , with a focus on partner or channel marketing. + Demonstrated success in building and executing **global partner marketing strategies** . + Strong understanding of **strategic alliances** , especially with consulting firms and system integrators. + Excellent communication and stakeholder management skills, with the ability to influence across regions and seniority levels. + Experience with sales & marketing tools such as **Highspot** , **Salesforce** , **Marketo** , or similar platforms. + Creative mindset with a bias for action—comfortable operating in a fast-paced, matrixed environment. + Bachelor's degree in Marketing, Business, Technology or related field + Ability to travel 25% domestic and international **Why Join Us?** Partner marketing is a strategic growth engine for our business. This role offers the opportunity to: + Shape the future of our **global partner ecosystem** + Work with **industry-leading partners** and internal teams across geographies + Deliver **high-visibility programs** that directly impact pipeline and revenue _Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._ **Compensation:** Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $153,200 - $216,850 EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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