LEGENDS

Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Legends IQ– offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Facebook, Twitter, and Instagram @TheLegendsWay.

 

ATTRACTIONS

Global Attractions is a natural progression from Legends 360-degree platform for success. Our unrivaled guest experience and deeply researched sales and planning methodologies give us an edge. Legends currently operates 13+ attractions around the globe. We bring together some of the brightest experiential and attraction masterminds around the globe to ensure each brilliant idea is regionally relevant and destined to dazzle, delight and drive a steady stream of diverse visitors. 

Legends manages all operations across ticketing, special events, food & beverage and retail for Attractions partners including the tour experience, ticket sales, hospitality offerings, special events, and sponsorship - all to elevate the guest experience at the top. Some of the venues include One World Observatory in NYC, The View at the Shard in London, Sky View Observatory in Seattle, National Medal of Honor Museum, and more!

 

NATIONAL MEDAL OF HONOR MUSEUM

The National Medal of Honor Museum in Arlington, Texas will serve as the premier national institution dedicated to the stories, impact, and legacy of the service members who went on to become Medal of Honor recipients. Neither a war memorial nor a military museum, the National Medal of Honor Museum is a humbling endeavor that will take visitors on a narrative journey through the life stories of ordinary people who made extraordinary choices above and beyond the call of duty. The museum footprint encompasses over 100,000 square feet, cornering five acres of waterfront in Arlington, Texas. Over 31,000 square feet of Exhibition Galleries as well as dedicated spaces for meetings, symposiums, memorials, and   ceremonies. The museum is also headquarters of the National Medal of Honor Griffin Institute, an organization that addresses our nation’s character gap and fills it by focusing on the values and valor of the Medal of Honor and all who have earned it. For more information, visit www.mohmueseum.org.

 

THE ROLE

The Marketing Associate will serve as a key member of the integrated marketing team and will help support the day-to-day objectives for the marketing department under the guidance of the Director of Marketing. This position will be responsible for marketing projects to drive awareness and conversion. This includes but is not limited to crafting marketing campaigns, digital experiences to support a marketing strategy to increase engagement, and sales for the National Medal of Honor Museum.

         

ESSENTIAL FUNCTIONS Support Marketing Department to create and execute content marketing for the National Medal of Honor Museum. Assists with integrated communications strategy for the museum’s paid, earned, and owned media. Work simultaneously on multiple projects based on campaign calendar. Assists in the preparation of executive management reports. Assists with execution of email marketing program. Support data capture, storage, and analytics capabilities for the purposes of growing sales and engagement. Support marketing strategy, including content optimization, organic reach and paid strategies. Implement digital storytelling using re-purposed and newly created video, still photography, written, and audio content. Support adherence to the National Medal of Honor brand standards through all campaign activations. Support tracking of website traffic data, social media data, and response rate for the purpose of optimizing current and future campaigns. Support re-messaging campaigns against site visitors and social media followers. Work with team in and around campaign activations for dates of significance to create increased opportunities for engagement and sales. Draft copy for marketing campaigns across email, social, web, digital and print platforms. Work on printed material to supplement online products for potential direct mail campaigns. Perform additional duties as directed by leadership.

 

QUALIFICATIONS

To perform this job successfully, the successful candidate must be able to perform each essential duty below at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Bachelor’s degree required, preferably in digital marketing, communications, business, or related field. 1-3 years of experience in Marketing Thorough knowledge of advertising media principles, strategies, techniques and analytics Creative aptitude, including excellent copywriting and proofreading skills Exceptional understanding of how marketing campaigns work especially consumer-facing sectors Proficiency in marketing systems and reporting, including marketing automation and CRM Exceptional time management, and organizational skills Exceptional communication skills, both written and verbal Technical skills include WordPress, Adobe Creative Suite, Microsoft Office Suite, including Microsoft Excel, Google Analytics Ability to smoothly collaborate across all levels of the organization Ability to work in a fast-paced environment Ability to work nights, weekends and holidays as needed

 

COMPENSATION

Competitive pay commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, parental leave, wellness program, and 401k plan.

 

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.

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