Location: New York, New YorkJob Type: ContractCompensation Range: $68 - 69 per hourWe’re seeking a talented Marketing Audience Lead to join our Lifecycle Marketing team. In this role, you'll execute key business priorities, collaborate with the cross-functional Digital Coverage Marketing team, and ensure alignment with overall marketing and business objectives. You'll gain a deep understanding of the business landscape, target audiences, and competitive environment to drive success.*Hybrid Schedule: Must work onsite with the team on Tues/Wed/Thurs.Responsibilities: Establishes the business priorities for the audience by working with client segment teams, business groups, and senior leaders. Defines the business problem by partnering with senior leaders (as appropriate) to develop the situation assessment, identify business opportunities to crisply define the problem to solve. A solid understanding of our industry, business model and competitive positioning is required to achieve this. Develops and implements the overall marketing strategy for the target audience to achieve the desired change in audience behavior or attitudes. Partners with marketing research, sales and product teams to develop powerful audience insights that drive the achievement of business objectives. Translates business opportunity into marketing actions by developing the marketing brief from which the go-to-market plan will be developed. Partners with cross-functional marketing team to develop and deploy marketing programs aligned to the business objectives and strategies by leading an agile team and delivering via agile methodologies and practices. Translates business problems into creative direction by developing a focused brief. Evaluate creative via this brief and be able to provide effective and constructive creative feedback during creative development. Creates strong stakeholder relationships with leaders in marketing and the client segment team. Leads the establishment and the delivery of campaign reporting and overall segment analysis for the target audience. Measures audience engagement with marketing efforts. Uses data to design and adapt marketing activities in real time to maximize success. Course- corrects marketing activities to achieve audience goals. Determines ROI of marketing activities. Performs additional responsibilities as assigned. Qualifications: Familiarity of the financial industry, broker/dealer firms and their advisors, strongly preferred. Demonstrates ability to effectively plan and manage the work of diverse, multiple teams. Demonstrates ability to influence groups and/or more senior associates. Demonstrates judgment in resolving matters of high complexity. Demonstrates intellectual curiosity and analytical skills in areas of moderate complexity. Demonstrates ability to collaborate and develop/maintain working relationships inside and outside the organization to enable effective completion of business objectives. Demonstrates effectiveness in leading/facilitating a variety of meetings. JOBID: 1080319 #LI-CELLA#LI-TL1Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.