The Marketing Automation and Systems Specialist is responsible for executing marketing automation campaigns, optimizing workflows, and managing the company’s intranet software. This role will support the marketing department by providing technical insights and ensuring seamless integration of marketing systems and tools. In this role, you will report to the Chief Marketing Officer (CMO).
Supervisory Responsibilities:
No Supervisory Responsibilities
Duties/Responsibilities:
Assist in developing and integrating a Marketing Automation tool for the company
Develop, execute, and refine marketing campaigns using a marketing automation tool (Hubspot or other)
Administer and maintain Axero (or other intranet software), ensuring it serves as an effective internal communications and intranet tool
Work closely with the Digital Marketing Manager to streamline marketing operations and identify opportunities for improvement
Customize marketing tools and the intranet platform using coding skills (e.g., HTML, CSS, JavaScript)
Analyze campaign and system performance, delivering actionable insights to improve engagement and ROI
Manage integrations between marketing tools and other company systems (CRM, EMR, HRIS, ATS, etc.), ensuring data accuracy and flow
Create and maintain dashboards and performance reports for marketing leadership
Stay updated on marketing technology trends and propose innovative solutions for efficiency
Other responsibilities as assigned
Required Skills/Abilities/Knowledge:
Proficiency with marketing automation tools like HubSpot, Marketo, or Pardot
Basic to intermediate coding skills (HTML, CSS, JavaScript); familiarity with API integrations is a plus
Experience managing intranet software or similar content management systems
Strong analytical mindset with expertise in marketing metrics and reporting tools
Excellent project management and problem-solving skills
A collaborative team player with a proactive and detail-oriented approach
Website development and/or maintenance (preferred)
Some travel may be a requirement
Education/Experience/Licenses/Certifications:
BA/BS degree (preferred)
Two to five years of experience in marketing operations, marketing technology, or a related role
Medical, Dental, and Vision Insurance
Paid Time Off and Paid Sick Time
401(k)
Referral Program
Pay Range: $65,000 - $75,000 / salary
Team Select Home Care reserves the right to change the above job description and qualifications without notice. Team Select Home Care will not discriminate against you on the basis of race, color, religion, national origin, sex, sexual preference, disability, political belief, veteran status, age, or any other status protected by law. Team Select Home Care is an employment-at-will employer.