This role will be responsible for increasing marketing campaign effectiveness and reducing manual sales efforts through the implementation of automated processes and dynamic marketing campaigns. They will work across internal teams (marketing, sales, technical) to drive campaign testing strategies and use data-driven insights to drive change. An ideal candidate should be highly analytical, resourceful, customer focused, team oriented, and have an ability to work independently under time constraints to meet deadlines.


Key job responsibilities
* Collaborate with cross-functional teams including marketing, sales, technical, and revenue ops to align marketing initiatives and technologies with business objectives and priorities.
* Measure and analyze campaign performance data. Use data-driven insights to propose optimizations of Pardot integrations and campaigns to improve engagement, and ultimately conversion of prospects.
* Develop and execute end-to-end marketing operation processes, including complex nurture builds, lead management, campaign AB testing strategies and reporting.
* Continuously identify and implement opportunities to improve efficiency in campaign execution, optimizing workflows, automation, and processes to increase campaign effectiveness and reduce manual efforts.
* Oversee and optimize marketing operations processes, including lead contact and account data management, lead and account scoring, campaign management, marketing automation, and attribution.
* Actively contribute to decisions on the overall marketing technology architecture. Aiming to improve data health ensuring accurate, reliable data flow across systems, focusing on customer segmentation and personalization capabilities to increase marketing’s impact.
* Develop and execute best practices in campaign and management and streamline process efficiencies across all marketing functions.
* Create and deliver training sessions for team members on best practices, and maintain comprehensive documentation for custom workflows, processes, and integrations.

A day in the life
A successful candidate will have excellent written and verbal communication skills, be analytically minded, and possess an entrepreneurial spirit and ability to influence others. They are passionate about creating engaging marketing campaigns to attract and retain customers, using data to continuously test and optimize. They have proven ability to improve campaign performance through data-driven insights, enhance Pardot to Salesforce integrations, and streamline workflows. Key responsibilities include managing lead scoring, campaign execution, and contributing to marketing technology decisions and ensuring data accuracy.

About the team
Strategic Account Services (SAS) is an organization that provides paid and unpaid account management services to Selling Partners to help grow their business on Amazon. We are seeking an experienced, innovative and technically apt Marketing Automation Manager. This role will be part of the Marketing Operations Team, offering a unique opportunity to shape the overall marketing tech stack ranging from email to onsite, offsite, and analytics for a rapidly growing organization.