Marketing Automation Specialist
Achievers Group
About AchieversThe Achievers Employee Experience Platform™ is more than a thank you program. Our recognition platform inspires employees to recognize everyone, everyday, and everywhere – driving results that matter. With almost 4 million global users, the Employee Experience Platform empowers employees in over 170 countries. Visit us at to learn more and check out our platform in action . Join our team of A-players who bring passion to our purpose and believe that meaningful change can create extraordinary outcomes.
Our commitment to you: At Achievers, we hire you for you because we value the unique perspective and individuality that each person brings to our team. We are committed to creating an inclusive, diverse, and equitable workplace where you belong, and your contributions are celebrated. Together, we achieve more by combining our unique strengths, fostering collaboration, and inspiring each other to reach new heights.
The opportunity:
As the Marketing Automation Specialist, you will be primarily responsible for delivering best-in-class marketing campaigns and building automated programs to nurture prospects and retaincustomers. The successful candidate will be able to work at both strategic and tactical levels working to bring B2B marketing campaigns to life to drive desirable user experiences and business outcomes.Responsibilities:Build and launch marketing programs within Marketo, including campaign building, list uploading, and related email tasks. Develop and refine processes to optimize team efficiency and collaboration. Socialize new processes and ensure they are adopted. Work closely with the Sr. Email Marketing Specialist on designing and building emails templates, executing nurture campaigns, and planning the email calendar. Find opportunities to enhance email marketing efforts, collaborating with stakeholders to find ways to improve email both creatively and strategically. Partner with the Marketing Operations Specialist to lead administration of Marketo, which may include training and permissioning users, creating program templates, managing the lead processing and flows, building/maintaining lead scoring, and auditing data. Optimize, build, and enable our list segmentation and audience targeting approach. Consult on initiatives with stakeholders on the demand generation, product marketing, content, and website teams, and cross-functionally with other teams as needed. Create and maintain documentation and standard operating procedures. Experiment and optimize campaigns, emails, and journeys to drive incremental impact. Share learnings with the broader marketing team. Requirements:2+ years proficient experience with marketing automation platforms (Marketo, Pardot, Salesforce Marketing Cloud, Hubspot) Strong understanding of email marketing best practices, deliverability, and regulatory/compliance for email communications. (CASL, GDPR, CAN-SPAM, etc.) Proficiency in email campaign management, including triggered and ad-hoc emails. Bachelor’s degree or equivalent work experience Knowledge of HTML, CSS, and responsive email design Project management experience is a plus Excellent organizational skills. Ability to handle multiple tasks simultaneously, set priorities and deliver results with challenging deadlines. Self-motivated, with the flexibility to work effectively as part of a team or autonomously. Why you’ll love working at Achievers: ✨ We are passionate about disruptive technology that’s rooted in science, research and data.✨ We understand the value of employee success in the workplace and have been in numerous publications for our contributions to HR, for technical excellence, and for our outstanding workplace culture! ✨ We foster an environment of connection, security, and community. You’ll feel at home, without reservation. ✨ We believe in moving quickly, failing fast, and adapting to change. ✨ We enjoy coming to work every day because we believe in our product and love our culture.✨ We’re committed to achieving excellence in everything we do.
Benefits & Perks for permanent full time employees:
Our commitment to you: At Achievers, we hire you for you because we value the unique perspective and individuality that each person brings to our team. We are committed to creating an inclusive, diverse, and equitable workplace where you belong, and your contributions are celebrated. Together, we achieve more by combining our unique strengths, fostering collaboration, and inspiring each other to reach new heights.
The opportunity:
As the Marketing Automation Specialist, you will be primarily responsible for delivering best-in-class marketing campaigns and building automated programs to nurture prospects and retaincustomers. The successful candidate will be able to work at both strategic and tactical levels working to bring B2B marketing campaigns to life to drive desirable user experiences and business outcomes.Responsibilities:Build and launch marketing programs within Marketo, including campaign building, list uploading, and related email tasks. Develop and refine processes to optimize team efficiency and collaboration. Socialize new processes and ensure they are adopted. Work closely with the Sr. Email Marketing Specialist on designing and building emails templates, executing nurture campaigns, and planning the email calendar. Find opportunities to enhance email marketing efforts, collaborating with stakeholders to find ways to improve email both creatively and strategically. Partner with the Marketing Operations Specialist to lead administration of Marketo, which may include training and permissioning users, creating program templates, managing the lead processing and flows, building/maintaining lead scoring, and auditing data. Optimize, build, and enable our list segmentation and audience targeting approach. Consult on initiatives with stakeholders on the demand generation, product marketing, content, and website teams, and cross-functionally with other teams as needed. Create and maintain documentation and standard operating procedures. Experiment and optimize campaigns, emails, and journeys to drive incremental impact. Share learnings with the broader marketing team. Requirements:2+ years proficient experience with marketing automation platforms (Marketo, Pardot, Salesforce Marketing Cloud, Hubspot) Strong understanding of email marketing best practices, deliverability, and regulatory/compliance for email communications. (CASL, GDPR, CAN-SPAM, etc.) Proficiency in email campaign management, including triggered and ad-hoc emails. Bachelor’s degree or equivalent work experience Knowledge of HTML, CSS, and responsive email design Project management experience is a plus Excellent organizational skills. Ability to handle multiple tasks simultaneously, set priorities and deliver results with challenging deadlines. Self-motivated, with the flexibility to work effectively as part of a team or autonomously. Why you’ll love working at Achievers: ✨ We are passionate about disruptive technology that’s rooted in science, research and data.✨ We understand the value of employee success in the workplace and have been in numerous publications for our contributions to HR, for technical excellence, and for our outstanding workplace culture! ✨ We foster an environment of connection, security, and community. You’ll feel at home, without reservation. ✨ We believe in moving quickly, failing fast, and adapting to change. ✨ We enjoy coming to work every day because we believe in our product and love our culture.✨ We’re committed to achieving excellence in everything we do.
Benefits & Perks for permanent full time employees:
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