Company Description

Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins laboratories work with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic, and labelling is accurate.

Eurofins is dedicated to delivering testing services that contribute to the health and safety of society and the planet, and to its corporate responsibility to protect the environment and ensure diversity, equity, and inclusion across the entire network of Eurofins companies.

Job Description

In a nutshell:

As a Marketing Automation Specialist, you will be responsible for designing, implementing, and optimising automated marketing campaigns to improve efficiency and effectiveness. You will work closely with the Digital Marketing Specialist, Web Master & Developer, and regional and global marketing staff to implement and improve marketing automation processes. In this role, you will play a key part in ensuring alignment with all commercial strategies and tactics to drive demand and generate marketing-qualified leads through CRM (Microsoft Dynamics).

Responsibilities:

As a Marketing Automation Specialist, you will be responsible for:

Campaign Development: Create marketing workflows to nurture leads, convert prospects, and maintain customer relationships. This includes consulting on email campaigns, social media scheduling, and other communication sequences based on user behaviour.Email Marketing: Develop and manage email marketing campaigns, including segmentation, testing, and deployment to engage with customers.Automation Integration: Ensure the seamless integration of marketing automation with CRM (Microsoft Dynamics) and consult on adding new platforms to improve the automation process.Support Marketing Operations: Manage the lead lifecycle, lead scoring and nurturing, lead segmentation and data cleaning in Microsoft Dynamics, whilst also working closely with the regional client service teams on the maintenance of the account/contact databases.Lead Scoring & Segmentation: Score and segment leads based on behaviour, demographics, or interactions with the brand to ensure communications are personalised and sent at the most optimal time.Lead Funnel Management: Monitor and report on lead scoring and funnel metrics to ensure that leads are effectively nurtured and converted into marketing qualified leads (MQLs) for each of the commercial campaigns.Analytics and Reporting: Analyse data from automated campaigns, such as open rates, click-through rates, and conversion metrics. Use the data to refine future campaigns and generate actionable insights for marketing and sales teams. Analyse and report on campaign performance to provide business line and commercial leaders with insights to improve future marketing strategies.Marketing Automation Management: Oversee and enhance marketing automation efforts, researching and implementing best practices and new trends.Content & Asset Management: Manage content and digital assets used in commercial campaigns.Web optimisation: Work with the Digital Marketing Specialist, local and global marketers to align on automated campaigns with SEO/SEM strategies and with the Web Master & Developer to ensure landing pages and forms are optimised for lead capture.

Qualifications3+ years of experience working in a marketing automation role for business to business and direct to consumer.Extensive experience with Microsoft CRM and its marketing automation modules and dashboards.Proven ability to use and fully leverage marketing automation platforms like Dynamics 365, Hubspot, or Marketo for lead nurturing and generation.Track record of effectiveness in managing email marketing programs and campaigns.Communication skills with the ability to work well with cross-functional teams.Ability to interpret marketing data and provide actionable insights.Knowledge of the latest trends and best practices in marketing automation and CRM.Ability to manage multiple projects and meet deadlines in a fast-paced environment.Committed to punctuality and efficient work practices, with flexibility to adjust work hours to meet deadlines.Analytical mindset.

Educational background:

University degree in marketing communications or a related field.Proficiency in English (additional languages are a plus).Strong communication and collaboration skills, with the ability to work effectively in cross-functional teams.

Additional preferences:

Multilingual is a plus, but not required (Chinese, Japanese, Korean, German, etc.)Experience in Life Science, Biotech and/or marketing agency in these fields is a plus.Experience working in an international, cross-functional organisation.

Additional Information

We support your development! Do you feel you don’t match 100% of the requirements? Don’t hesitate to apply anyway! Eurofins companies are committed to supporting your career development.

We embrace diversity!  As an Equal Opportunity Employer, the Eurofins network of companies believes in strength and innovation through diversity. We prohibit discrimination against employees or applications based on gender identity and/or expression, race, nationality, age, religion, sexual orientation, disability, and everything else that makes employees of Eurofins companies unique.

Sustainability matters to us!  We are well on our way to achieving our objective of carbon neutrality by 2025, through a combination of emission reduction and compensation initiatives. We encourage our laboratory leaders to make sustainable changes at their local level, and in addition to their initiatives we count on our dedicated carbon reduction team to help us to achieve this goal!

Find out more on our Careers page: https://careers.eurofins.com/

Company description: Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins laboratories work with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate.

The Eurofins network of companies believes that it is a global leader in food, environment, pharmaceutical and cosmetic product testing and in discovery pharmacology, forensics, advanced material sciences and agroscience contract research services. It is also one of the market leaders in certain testing and laboratory services for genomics, and in the support of clinical studies, as well as in biopharma contract development and manufacturing. It also has a rapidly developing presence in highly specialised and molecular clinical diagnostic testing and in-vitro diagnostic products.

In over 37 years, Eurofins has grown from one laboratory in Nantes, France to ca. 63,000 staff across a decentralised and entrepreneurial network of more than 950 laboratories in over 1,000 companies across 60 countries. Eurofins companies offer a portfolio of over 200,000 analytical methods to evaluate the safety, identity, composition, authenticity, origin, traceability and purity of biological substances and products.

In 2024, Eurofins generated total revenues of EUR 6.95 billion, and has been among the best performing stocks in Europe over the past 20 years.