Bogota, Massachusetts, Colombia
1 day ago
Marketing Automation Specialist (Build) GCoE LatAm
Introducción Bienvenido a Gallagher, líder mundial en seguros, gestión de riesgos y servicios de consultoría. Con un equipo en crecimiento de más de 50.000 profesionales en todo el mundo, empoderamos a empresas, comunidades e individuos para que prosperen. En Gallagher, puede desarrollar una carrera, ya sea en nuestra división de corretaje, nuestra división de consultoría de recursos humanos y beneficios o nuestro equipo corporativo. Experimente The Gallagher Way, una cultura impulsada por valores compartidos y una pasión colectiva por la excelencia. Únase a uno de nuestros equipos dinámicos, donde desempeñará un papel fundamental a la hora de dar forma al futuro de Gallagher y desbloquear oportunidades incomparables tanto para sus clientes como para usted. Creemos que cada candidato aporta algo especial, ¡incluido usted! Por lo tanto, incluso si siente que está cerca pero no es exactamente compatible, le recomendamos que presente su solicitud. Descripción A.J. Gallagher is seeking an experienced Marketing Automation Specialist to focus on the creation and execution of marketing campaigns within Salesforce Marketing Cloud. The ideal candidate will be responsible for building and maintaining digital templates and ensuring that all campaign elements align with Gallagher's brand standards. Cómo lograrás un impacto Build and support the execution of marketing campaigns, including campaign flow builds, email creation, outbound landing page creation and form creations. Ensure responsive email, landing page, and form designs meet Gallagher brand standards and are cross-browser and cross-device compatible. Build and execute test strategies, including A/B multi-variant testing, to optimize campaign performance. Report on critical email and marketing automation campaign metrics. Serve as a Subject Matter Expert on marketing automation best practices, including campaign execution, email and landing page creation, and email deliverability. Stay updated on email and marketing automation best practices and capabilities. Acerca de ti 3+ years of digital marketing experience with expertise in Salesforce Marketing Cloud or similar platforms. Advanced HTML/CSS knowledge and skills in building responsive emails and landing pages. Strong marketing automation experience with familarity of CRM systems, such as Salesforce Bachelor’s Degree required or equivalent combination of experience and education. Excellent communication skills: written, verbal, presentation. Ability to work collaboratively and independently in a fast-paced environment. Additional Requirements: Salesforce Marketing Cloud Certifications preferred.
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