Description We are offering a long-term contract employment opportunity for a Business Analyst. This role is in the technology sector and involves working to develop AI use cases for marketing purposes. You will be expected to understand business needs, research industry trends, and translate these into requirements for solution design and development. Responsibilities: + Collaborate with marketing teams, translating business needs into practical, technical solutions. + Utilize AI models for keyword analysis, content optimization, and automated insights to improve SEO. + Provide BA expertise for data lakehouse solutions and technical data platforms/products. + Contribute to all stages of project life cycles and delivery approaches. + Understand, analyze, and interpret data, turning it into meaningful business insights. + Exercise excellent communication and interpersonal skills in the fast-paced environment. Requirements Qualifications: + Bachelor's Degree in Information Technology, Business, or related field with at least 5 years of experience; or a Master's Degree in the same fields with at least 3 years of experience. + Deep understanding of the marketing function, SEO, and Generative AI techniques. + Knowledge of Snowflake and vector store technologies. + Proficiency in business analysis techniques, such as information gathering methods, requirements documentation, process modeling, and process mapping. + Understanding of Machine Learning & AI Concepts. + Ability to comprehend, analyze, and interpret data. + Strong business acumen, analytical thinking, and problem-solving skills. + Familiarity with various Generative AI use cases in the market. + Understanding of specific GenAI tools will be an advantage. + Certificates in AI/GenAI are preferable. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .