This position reports to
Lead Business Area Manager
Your role and responsibilitiesIn this role, you will define and implement the marketing strategy for the Motion Business area, encompassing the business area, division, and markets. You will lead, develop, and coach the Marketing team, designing and managing the marketing action plan to achieve key qualitative and quantitative targets. Your efforts will focus on driving profitability and ensuring a high level of customer satisfaction.The work model for the role is: #Li - OnsiteThis role is contributing to the Motion Business in Bangalore.You will be mainly accountable for:•\tResponsible for creating, planning, and implementing the marketing (and communications) strategies for the assigned area in accordance with the business area/division marketing and sales strategy and budget.•\tDevelops action plans to deliver the agreed marketing (and communications) strategy within the budget.•\tDefines the marketing targets for the assigned area and ensures their achievement.•\tAnticipates changes in the market direction proactively and facilitates timely and appropriate remedial action.•\tIdentifies existing and new strategic segments and business opportunities through market analysis, defines strategy/business plans for each opportunity, and coordinates with the relevant teams for the assigned area.•\tResponsible for, industry segment marketing, and the development of strategic and tactical marketing plans to support the organization within the assigned area.•\tDevelops and maintains efficient marketing tools and implements coordinated marketing analyses and activities to ensure the global markets are well-monitored.
Qualifications for the role\tMBA Sales & Marketing with BE ( Electrical / Electronics).\t15+ years of experience with Exposure in Electrical engineering organization. Exposure of Motors and Drives will be an added advantage. \tExperience in Portfolio Management & making Business Strategies.\tHands on experience in go-to-market strategy and market intelligence.\tExperience in Marketing campaign and Channel Support.\tExperience in regulation & legal compliance.
More about usThe Large Motors and Generators Division offers a comprehensive product portfolio of large AC motors and generators. The Division’s induction, synchronous and special design motors and synchronous generators power critical applications across industry, infrastructure and marine transportation. Combining the best available materials with superior technology, the large motors and generators are designed to operate efficiently and reliably, even for challenging processes or applications and to have low life cycle costs.We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory.\"It has come to our attention that the name of ABB is being used for asking candidates to make payments for job opportunities (interviews, offers). Please be advised that ABB makes no such requests. All our open positions are made available on our career portal for all fitting the criteria to apply. ABB does not charge any fee whatsoever for recruitment process. Please do not make payments to any individuals / entities in connection to recruitment with ABB, even if is claimed that the money is refundable. ABB is not liable for such transactions.For current open positions you can visit our career website https://global.abb/group/en/careers and apply. Please refer to detailed recruitment fraud caution notice using the link https://global.abb/group/en/careers/how-to-apply/fraud-warning\"