Description Role Description: Process design & owner for the blueprint of campaign design (ATL/BTL) ensuring best in class demand for Corteva brands in the market. The campaign design mainly targeted at value demonstration sites and at point of purchase (retailers) but not limited to these only. Accountable for delivering the desired OTR (product movement from AO to Retailers) for various CP/Seed brands and managing Campaign/DG activities reporting portal ensuring regular cascade of dashboard and learnings out of it. This needs to be done in close coordination with Category lead, Field marketing, DG & sales teams ensuring that CP/Seed brands demand in the market is better than competition. Key Responsibilities: · Design & rollout Campaign (ATL/BTL) with a singular objective of best-in-class demand of Corteva brands at the marketplace. This needs to be done in close collaboration with field marketing, Sales, DG teams. o Orchestrate marketing campaign & customer/channel activities at value demo sites, point of purchase (retailers) and beyond (e.g., Cooperatives, Seed growers, BLO's). o Tracking of activities & campaign quality and measure ROI by geographies - thru business KPI's like OTR/OTG/OTD o Proactively align market communication tools requirement in line of Campaign design to enable field force timely and effectively. · Design and implement digital marketing campaigns with clear KPIs rolled out · Develop and manage data portal encompassing value demo & campaign activities. Cascade dashboard at regular interval to share the campaign progress and derive learnings out of it. · Closely track OTR (product movement from AO to Retailers) of various brands as real measure of success · Closely working with retailers, BLO's and key farmer network to continuously brining outside-in · Develop, track and audit campaign effectiveness with customer and value chain and make necessary adjustment in real time as deem necessary to achieve OTR goals **.** Qualifications **Minimum Qualification** : · Management degree from Agriculture related major **OR** a reputed business school · Minimum 2-3 years' Sales/Marketing experience including digital marketing. · Hands-on experience in leading execution of marketing/Sales Campaign. · Hands-on Experience in launching products with necessary proof points. · Hands-on experience in directly managing Channel partners with necessary proof points. Corteva Agriscience™ is an equal opportunity employer. We are committed to boldly embracing the power of inclusion, diversity, and equity to enrich the lives of our employees and strengthen the performance of our company, while advancing equity in agriculture. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class. Discrimination, harassment and retaliation are inconsistent with our values and will not be tolerated. If you require a reasonable accommodation to search or apply for a position, please visit: Accessibility Page for Contact Information For US Applicants: See the ‘Equal Employment Opportunity is the Law’ poster To all recruitment agencies: Corteva does not accept unsolicited third party resumes and is not responsible for any fees related to unsolicited resumes.