At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description The Marketing Campaign Specialist is responsible for planning, executing, and assessing integrated marketing campaigns across digital and offline channels. The role exists to drive brand awareness, engagement, and lead generation by leveraging expertise in SEO, SEM, press releases, social media, sponsorships, and events management. Operating within the marketing strategies defined by the department, the specialist ensures campaigns align with brand objectives and target audiences, aiming for measurable growth in visibility and conversions.

Professional Background and Experience

Bachelor’s degree in Integrated Marketing Communications, Marketing, or a related field.

3-5 years of experience in marketing, with a strong focus on digital marketing.

Professional Qualifications & Training

Certification in Digital Marketing (e.g., Google Ads Certification, HubSpot Content Marketing Certification) is preferred.

PR or Media Relations certification can be an added advantage.

Knowledge and Skills

Digital Marketing Strategy: Expertise in planning and managing marketing campaigns across digital platforms with tailored messages to engage specific audiences.

Content Creation and Copywriting: Expertise in crafting engaging content for ads, social media, and other marketing materials.

Analytics and Data Interpretation: Ability to analyze and derive insights from campaign data using analytics tools to optimize performance and measure ROI.

Customer Journey Mapping: Understanding how to map the customer journey and create effective marketing touchpoints for a consistent brand experience.

Brand Management: Skills in maintaining brand consistency and building brand awareness through strategic PR and media engagement.

Project Management Skills: Capability to plan and manage multiple campaigns simultaneously, ensuring timely execution and staying within budget.

Marketing Technology Proficiency: Knowledge of CRM tools for managing leads and content management systems for website updates and landing pages.

Industry Trends Awareness: Staying current with new digital marketing trends, platform updates, and changes in consumer behavior to adapt strategies accordingly.

 

Competencies

Digital Marketing Proficiency: Ability to execute and manage digital campaigns across SEO, SEM, and social media channels.

Analytical Skills: Competent in using data analytics tools to track, measure, and optimize campaign performance.

Communication Skills: Excellent verbal and written communication, facilitating collaboration with internal and external stakeholders.

Key Duties and Responsibilities 

Campaign Planning & Execution

 Develop comprehensive marketing plans and execute across digital and offline channels; ensure alignment with brand objectives and audience targeting.

Digital Marketing  

 Implement SEO strategies, manage SEM campaigns, and create social media content to drive traffic and conversions.  

Content Creation & Design

 Write compelling copy and design graphics using tools like Adobe Photoshop and Illustrator; produce video content for various marketing needs.  

PR and Media Relations

 Develop PR strategies, draft press releases, and build relationships with media outlets to enhance brand reputation.  

Events & Sponsorships

 Plan and manage events such as webinars and product launches; secure and manage sponsorships to support campaign objectives.  

Campaign Evaluation

 Track campaign performance, analyze metrics, and prepare reports with insights for future optimization.  

Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.