This role leads global communication, digital marketing, and branding strategies for Syngenta's Cropwise platform to establish it as the premier digital agriculture solution in key markets. The position focuses on customer-centric positioning and value proposition to maximize market impact and adoption of Cropwise's innovative solutions.

Responsibilities:

Define and execute a global content strategy for Cropwise to ensure awareness, consistent positioning, and branding consistencyWork together with the External Comms and Social Media global teams in Syngenta to enable digital ag-related stories in the relevant communications channelsGatekeeper of the global branding guidelines for digital agriculture solutions, providing support to the marketing teams in the countries to ensure consistency without business blockageDevelop digital marketing best practices based on lighthouse initiatives to unlock the potential of online lead generation/acquisition of digital agriculture solutionCollaborate with the local digital leads in the BUs to define and create customer-based success stories based on our main communication and positioning prioritiesUpdate and maintain the Cropwise library of assets, best practices, and marketing use cases to optimize resources of the local marketing teams and enable their marketing plans around CropwiseCreate and execute the internal communication strategy for digital ag, focusing on increasing awareness of the impact of digital agriculture to Syngenta’s core business
Qualifications
Minimum of 5 years of experience with the key Marketing domainsExperience in digital ag. solutions adoption is crucialUnderstanding of the agriculture business from a commercial/ go-to-market perspective Robust knowledge of digital marketing, social media tools, and customer journeysStrong capabilities in planning and executing end-to-end communications projectsPrevious experience in the tech marketExperience in managing global projectsExcellent writing and communication skills as well as strong copywriting skills in English