Marketing communication Manager At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.Write the next chapter of your ABB story.
This position reports to

Lead Business Area Manager

Your role and responsibilities

In this role, you will have the opportunity to contribute to business objectives through the development and deployment of innovative and effective marketing communications activities in line with global and local communication strategies, standards, and guidelines. Each day, you will be responsible for developing the marketing communication strategy and maintaining the positive image of the company and its brand and value proposition in the minds of the customers. You will also showcase your expertise by ensuring relevant marketing communication strategy and plans align with global marketing, corporate, and country communications strategies and guidelines.The work model for the role is: {onsite} This role is contributing to the {motion business} in {UAE}.You will be mainly accountable for:•\tdeveloping the marketing communication strategy and maintaining the positive image of the company and its brand and value proposition in the minds of the customers.•\tEnsuring relevant marketing communication strategy and plans align with global marketing, corporate, and country communications strategies and guidelines.•\tselecting relevant marketing communications tools, adapting, translating, and implementing, as required, to support sales initiatives and achieve the company’s objectives in the local business.•\t•\tAdapting and developing promotional activities using events, fairs, online communication campaigns, print media, and other communications vehicles to promote products, systems, and services across the lifecycle.•\tStimulating lead generation through advertising, sponsorship, and other promotional activities.•\tEnsuring sound communication across multiple and appropriate trade media in line with the ABB communications framework to extend the company’s visibility.•\tResearching, identifying, and selecting external marketing communications service providers.•\tDefining quality and delivery targets of externally assigned activities, monitors ongoing progress, and resolves issues.•\tEnsuring global targets and metrics for marketing communications initiatives are properly implemented and develops additional local measures, as required.•\t•\tMaintaining and encouraging a positive and integrated network in internal and external communication communities to promote knowledge of current practices and innovation.Our team dynamics (Optional)You will join a dynamic & high performing team, where you will be able to thrive.

Qualifications for the role

\t5-7 years of working experience in communications\tBachelor degree in Business administration/ Marketing/Communication or field related\tFluency in Arabic/English (spoken/written) skills and strong writing/editing skills\tKnowledge of digital marketing and marketing automation (Salesforce, Pardot, etc.)\tStrong Business partnership, collaboration and communication skills, with deep experience of managing internal and external relationships seamlessly\tIn-depth demonstrable knowledge and experience of all aspects of internal and external communications\tGood computer skill (PowerPoint/Word/Excel)\tCreative personality and innovative mindset with the capacity to come with new and fresh ideas, while ensuring consistency with brand and business lines positioning\tA solution-focused and self-starter mindset combined with passion for strategic and analytical thinking

BenefitsRetirement planMore about us

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