Position Summary

1. Overall leads in integrating business unit priorities and sales targets into an end-to-end marketing plan from ATL to BTL.
2. This role will align with business unit PICs and collaborate with the corporate marketing function leads to incorporate plans into the bigger marketing ecosystem.

Role and Responsibilities

1. Lead strategic development and implementation of marketing campaigns across ATL and BTL

2. Alignment with corporate marketing on channel strategy, media planning, PR planning, KOL strategy, CRM planning, OOH planning and social content development.

3. Responsible for creative and social assets aligned with business unit priorities and corporate marketing strategy.

4. Leads budgeting, insighting and communication strategy in alignment with business unit and corporate marketing.

5. Produce content briefs and reports: Social channel content management, analyze monthly reports and quarterly social data to derive insight for development of campaigns.

Skills and Qualifications

Job Requirements:

Bachelor's degree in Marketing, Communications, PR or related fieldMinimum of 3 years experience in marketing communications, with a focus on developing and implementing strategic communication plans across various channels preferably from similar consumer goods industries, e-commerce, or marketing firmsProficiency in marketing communication tools and platforms such as digital media channels, CRM software and content management systemsExperience with data analysis and reportingEffective communication skillsProject management, cross-functional collaboration and leadership

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