If you are a Marketing and Communications professional looking for an opportunity to grow, Emerson has an exciting opportunity for you!  Based in our Marshalltown, IA or Greater Houston (Crossridge), TX location, the Marketing Manager will partner with lifecycle services, sales enablement, and world area marketing teams to define and implement marketing activities that support the growth of the Final Control Lifecycle Services programs and Initiatives.  
 
The Final Control service network provides customers with valve solutions for planning and implementing plant maintenance they need to equip them to optimize their plant’s productivity, safety, and sustainability.  Be a part of the team that redefines how maintenance on valves, actuators, and regulators gets done with ground breaking diagnostics technologies, validated planning processes, and OEM quality service procedures and technician training. We are all about bringing value and solving valve service problems. If you are innovative, creative, and committed we want you to be part of this outstanding team to help make it happen.

In This Role, Your Responsibilities Will Be:

Leverage our collective deep understanding of the Final Control Lifecycle Services portfolio to develop and implement a comprehensive integrated marketing plan. Diligently measure and improve marketing program effectiveness by collecting performance data, analyzing results, reporting findings, and driving continuous improvement efforts.  Lead the development of marketing assets and sales collateral that consistently and clearly articulate the benefits of Final Control Lifecycle Services in all media. Coordinate with the business unit, world area marketing communications, lifecycle services, and sales enablement teams to lead a cohesive event strategy, including event coordination, demos and materials, promotions, and lead management. Lead the development of relevant marketing documentation including whitepapers, brochures, and flyers. Lead and evolve the relevant web presence including website content and design and ongoing measurement of web performance. Support third-party authorized service channels (called the Accredited Service Providers) with marketing collateral, brand guidelines, and internal communications. Collaborate with the team in regard to communications, sales training, and competitive intelligence initiatives in close collaboration with lifecycle services and sales enablement teams. Build customer engagement when appropriate.  Manage a library of relevant customer-facing presentations and marketing collateral. Assist with system upgrades and migrations for Final Control Lifecycle Services marketing collateral. Partner with collaborators regarding market analysis, market research, and voice of customer research as applicable to inform marketing strategies.

Who You Are: 

You find and champion the best creative ideas and actively move them into implementation. You quickly and critically take action in fact-changing, unpredictable situations. You collaborate with a diverse set of partners and collaborators to get work done in a focused and calm mannor. You pursue everything with energy, drive, and the need to finish and encourage others.
 
For this Role, You Will Need:

Bachelor's degree in a marketing, engineering, and/or business-related field. A minimum of 3 years of relevant marketing experience. Solid understanding of various marketing subject areas, integrated marketing, communications & media relations, product management, and sales enablement. Proficiency of digital marketing (tools, content creation, Web, SEO, campaigns). Analytical and efficient problem solver with excellent project management and prioritization skills; well-organized and efficient.  Excels at self-managing workload and implementing multiple concurrent projects to meet timelines. Strong communication, presentation, and interpersonal skills, with the ability to lead colleagues by influence (often virtually), and comfortably engage with customers at decision-making levels. Willingness and ability to travel, including internationally, up to 20%.  Legal authorization to work in the United States without sponsorship now or in the future.      
 

Preferred Qualifications that Set You Apart:

A minimum of 5 years of related marketing experience. Shown success leading marketing activity for a B2B software or services solution, preferably targeting industrial manufacturing audiences at both plant and executive levels. Proficient in Microsoft Office suite and marketing automation applications including Workfront, AEM, PowerBI, Conductor, and others. Experience leading projects and initiatives in a global, matrixed organization.

Our Offer to You: 

We recognize the importance of employee wellbeing and know that to do your best you have flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, including paid parental leave (maternal and paternal), vacation, and holiday leave.   

At Emerson, we are committed to fostering a culture where every employee is valued and respected for their unique experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspires innovation and brings the best solutions to our customers.  

This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place. Learn more about our Culture & Values and about Diversity, Equity & Inclusion at Emerson.  

Our training programs and initiatives focus on end-to-end development, from onboarding through senior leadership. We provide a wide range of leadership and development opportunities, including face-to-face and virtual training, mentorship and coaching, project management, and on-the-job training.  

 

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