**Description:** + To establish an annual and fully integrated communications programme with measurable objectives, strategies and action steps, and monitor progress on a monthly basis. + To maximise targeted publicity and coverage of the hotel’s positioning, promotional programmes, corporate image building and other relevant activities. + To identify and work with targeted partners such as luxury brands, credit card companies, banks, airlines, charitable organizations, etc. to support the marketing objectives. + To ensure all hotel advertising and collateral (local Food and Beverage, Spa, recruitment, etc.) are of consistent high standards, and that they comply with Hyatt brand standards. + To closely work with Revenue Manager / Analyst to maximise use of relevant data including customer profile, behaviour, and yield for the planning and evaluation of marketing communications. + To promote corporate programmes, Hyatt sub brands and sister hotels. + To serve as the Webmaster for hotel’s Webpage and Internet related exposure and advertising, maximise online business, and ensure all information is up-to-date. + Supervises the internal arrangements for photojournalists and media on assignment at the hotel. + Answers to all press inquiries, ensuring only relevant and accurate information have been released to the press. + Directs press relations including preparation of news releases and feature articles, making arrangements for interviews and photo and video shootings between company and press, radio, and television representatives. **Qualifications:** + Luxury Hotel working experience is preferred. + Has digital and PR related working experience + Team Player + Good taste and creative thinking + Good relationship with local and on-line media + Business result driven **Primary Location:** CN-61-Xi%27an **Organization:** Hyatt Regency Xian Chanba **Job Level:** Full-time **Job:** Administrative **Req ID:** XIA001350 Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.