**DESCRIPTION** The Marketing Communications Senior Specialist plays a pivotal role in developing and executing marketing communications strategies to enhance Cummins' brand presence, engage target audiences, and drive business growth. The role collaborates with cross-functional teams to create and implement integrated, multi-channel marketing campaigns, analyze data, and provide insights to optimize marketing initiatives. **Key Responsibilities:** + Drive communications planning and execution for Engine and Components Business Units in Cummins India region. + Provide brand management and marketing communications support for all customer engagements, new product launches, and external events. + Partner with BU Leaders on leadership and internal communication initiatives, including town halls, DE&I initiatives, key observance days, and plant milestones. + Manage the BU’s presence on social media platforms, ensuring alignment with brand and communication strategies. + Create and oversee integrated marketing plans, ensuring adherence throughout the year. + Develop and execute integrated marketing communication plans and assets, collaborating with stakeholders and subject matter experts. + Monitor and track marketing communications projects and events, presenting findings to stakeholders. + Create and coordinate engaging and relevant content for various marketing channels, including web, social media, email marketing, and marketing collateral. + Stay updated on industry trends, competitor activities, and customer preferences to refine marketing strategies. + Plan and execute virtual and in-person events to create memorable experiences and deepen connections to the Cummins brand. + Analyze and optimize campaigns and marketing initiatives based on key performance metrics. + Manage and support marketing budgets and financials. + Utilize digital marketing tools and strategies to enhance brand outreach and engagement. + Plan and execute digital marketing campaigns, leveraging analytics to track and improve performance. **RESPONSIBILITIES** **Skills and Experience:** + Digital marketing experience preferred. + Experience in a global organization preferred. + Client/account management experience preferred. + B2B marketing experience preferred. + Strong project management skills with the ability to meet deadlines. + Creative thinker with attention to detail. + Strong analytical skills with proficiency in marketing analytics tools. + Ability to work collaboratively in a team-oriented environment. **Competencies:** + **Values Differences** – Recognizing and leveraging the value of diverse perspectives and cultures. + **Brand Management** – Establishing a competitive advantage through brand positioning and recognition. + **Digital Media Savvy** – Utilizing emerging digital media strategies, including email automation, social media, and content management systems. + **Storytelling** – Crafting compelling narratives that resonate with target audiences. + **Action-Oriented** – Tackling new opportunities and challenges with urgency and enthusiasm. + **Collaboration** – Building partnerships and working effectively with others to achieve shared goals. + **Effective Communication** – Delivering clear and audience-specific communications across multiple channels. + **Accountability** – Ensuring personal and team commitments are met. + **Financial Acumen** – Understanding key financial indicators to support business decision-making. + **Data Analytics** – Interpreting and utilizing qualitative and quantitative data for data-driven decision-making. + **Articulating Value Proposition** – Demonstrating the strengths and applications of products, solutions, and services to customers. + **Marketing Plan Management** – Applying the principles of product, price, promotion, and placement to develop effective marketing strategies. **QUALIFICATIONS** **Education, Licenses, Certifications:** + Bachelor’s degree or equivalent in Marketing, Communications, or a related field is required. **Job** Communications **Organization** Cummins Inc. **Role Category** Hybrid **Job Type** Exempt - Experienced **ReqID** 2409422 **Relocation Package** No