Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.
Job DescriptionWe are seeking a dynamic and creative Marketing Communications Specialist to join our team. This role is pivotal in crafting compelling content that engages our target audience and strengthens our brand presence. The ideal candidate will have a strong background in copywriting, SEO, and content creation, with experience in managing blog posts and trade publications. This role offers a fantastic opportunity for growth, learning, coaching, career development, and making a significant impact on our organization's success.
As a leader in Commercial HVAC solutions, Lennox manufactures HVAC equipment to provide optimal comfort for occupants in commercial buildings while prioritizing sustainability and energy efficiency. By creating environmentally friendly solutions, we enhance indoor environments while contributing to a healthier planet.
RESPONSIBILITIES:
Copywriting: Develop clear, persuasive, and engaging copy for various channels, including websites, emails, social media, and promotional materials. Ability to learn technical information and implement that into technical content creation preferred.Blog Creation: Research, write, and publish informative and engaging blog posts that align with our brand voice and strategy.SEO Optimization: Work with the marketing operations team on keyword research and implement SEO best practices to enhance organic search visibility and drive traffic to our content.Content Development: Collaborate with the content team to create multimedia content, including articles, infographics, videos, and other marketing materials.Trade Publications: Identify opportunities for content placement in industry-specific trade publications and manage submissions.Performance Analysis: Monitor and analyze content performance metrics to assess effectiveness and inform future content strategies. Drive leads through external content to our operations and inside sales team.Cross-Functional Collaboration: Work closely with product managers, sales teams, and designers to ensure consistent messaging and branding across all platforms. Qualifications Bachelor’s degree in Marketing, Communications, Journalism, PR or a related field.2-4 years of experience in marketing communications, copywriting, or content creation.Please be prepared to show examples of previous work.Strong understanding of SEO principles and tools.Excellent writing, editing, and proofreading skills with attention to detail.Proficiency in content management systems (CMS) and analytics tools is a bonus.Ability to manage multiple projects simultaneously and meet deadlines.Strong interpersonal skills and the ability to work collaboratively in a team environment. Need help finding the right job? We can recommend jobs specifically for you! Click here to get started.