About Lubrizol  
The Lubrizol Corporation, a Berkshire Hathaway company, is a specialty chemical company whose science delivers sustainable solutions to advance mobility, improve wellbeing and enhance modern life. Founded in 1928, Lubrizol owns and operates more than 100 manufacturing facilities, sales, and technical offices around the world and has about 8,000 employees. For more information, visit www.Lubrizol.com.  

We value diversity in professional backgrounds and life experiences. By enabling a consistent, unbiased, and transparent recruitment process, Lubrizol seeks to create a positive experience for candidates so we can get to know them at their best. We recognise unique work and life situations and offer flexibility, ensuring our employees feel engaged and fulfilled in every aspect of life. 

Lubrizol is looking for a marketing communications specialist to join our APAC Marketing Communications team. In this role, you will work closely with the APAC Marketing Communications Lead to develop, execute and measure marcomm strategies that inform, inspire, and engage our internal employees and external stakeholders.

 

This role is part of a regional Marketing Communications team responsible for developing and implementing marketing communication strategies and programs to bolster Lubrizol’s overall brand awareness and growth throughout the APAC region.

 

The successful candidate must have a proven ability to develop and execute marketing communications strategies, create engaging content, and work with diverse departments within the company.

 

This role will be based in Shanghai, China.

 

Essential Job Functions:

 

Marketing Communications

Support the development and execution of One Lubrizol marketing communication strategies and plans for the China region, aligned with the overall regional business and global Marcomm objectives. This can include brand-building campaigns, thought leadership programs, PR activations, industry conferences, tradeshows and enhancing visibility of our continued growth in the region. Ensure consistent brand messaging and visual identity across all marketing communications, including providing guidance for business specifics events and communications. Create engaging and localized content for various channels, including social media, websites, blogs. Adapt global content to fit the local market and cultural nuances. This includes digital content, presentations, case studies, whitepapers and other collateral to support brand awareness, commercial demand and talent recruitment. Execute digital marketing initiatives, including social media campaigns, email marketing, website optimization, and SEO/SEM strategies. Analyze and report marketing communication performance metrics and leverage insights to optimize future campaigns. Seek opportunities to bolster Lubrizol’s awareness in market, in alignment with One Lubrizol brand projects and guidelines. Collaborate with the regional marketing team to localize and adapt global marketing campaigns for the China and APAC market, ensuring cultural relevance and effectiveness. Establish relationships with internal clients and departmental groups to plan and execute communications projects. Maintain relationships with our local PR agency to secure coverage and press releases to maximize brand exposure and PR opportunities. Align with global PR teams to ensure consistent messaging and maximize media exposure. Work closely with all other members in the global Marketing Communications team, specifically the Internal Communications, Creative Services and Media Services teams to accomplish goals. Stay updated with industry trends and competitor activities to identify new Marcomm opportunities and ensure a competitive edge.

 

Internal Communications

Develop and/or edit content in many forms and styles, with specific focus on presentations at special internal events and internal communications. Support the translation process for marketing communications, where necessary. Support other internal and corporate communications initiatives as needed.

 

 

Skills, Qualifications, Experience, Special Physical Requirements

 

Master / Bachelor’s degree in Marketing, Communications or related field 3-5 years of experience in brand management, marketing, internal communications or corporate communications roles. Ability to interact with diverse groups of people, develop strong networks and build credibility within the organization to work with stakeholders on engaging content. Strong creative and copywriting skills, with the ability to craft engaging content for different target audiences. Excellent oral and written communication skills focused on conveying complex information Proficiency in digital marketing tools and platforms, including social media management, email marketing, and web analytics. Cross-functional collaborator skilled at bringing people together and building relationships to drive results Demonstrated ability to meet deadlines and multi-task in a fast-paced environment Ability to travel (regionally and potentially globally) up to 10% Demonstrated proficiency in both written and spoken English and Chinese

 

Ready for your next career step? Apply today and let's shape the future together!

It’s an exciting time to be part of Lubrizol. Lubrizol is not staying put. We are continually learning and evolving. Our passion delivers our success — not only for Lubrizol but for those who count on us every day: our employees, customers and communities.

We work with a relentless commitment to operate safely and responsibly, keeping safety, sustainability, ethics, and compliance at the forefront of everything we do. The well-being of our employees, customers and communities is paramount to our culture and in the way we approach our work.

As a diverse, global team, we work together to solve some of the world’s most pressing challenges. We impact everyday lives through science only Lubrizol can deliver, and we never stop pushing to do it better.

One of the founding principles of The Lubrizol Corporation more than 90 years ago was treating every employee with dignity and respect. That same commitment is only stronger today. 

More than that, we are committed to providing an environment where every employee can be the best they can be, no matter their ethnic origin, religion, sex, national origin, sexual orientation, gender identity, disability or any other characteristic.