**Marketing & Communications Specialist** **Job Details** **Job Location** MCFI Main Campus - Milwaukee, WI **Position Type** Full Time **Education Level** 4 Year Degree or Equivalent Experience **Travel Percentage** Minimal; Less than 10% **Job Shift** Day **Job Category** Marketing **Description** **Job Purpose:** The Marketing & Communications Specialist is responsible for internal and external marketing and communications, including editorial content creation, website management, social media and email marketing. The role is a mix of strategy and hands-on implementation, collaborating closely with internal stakeholders to drive the employer brand and drive culture of inclusion, belonging and mutual respect. **Essential Job Functions:** _(Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.)_ + Develops and implements data-driven marketing plans that are aligned with organizational and program goals; manages project timelines and deliverables and measures effectiveness of internal and external campaigns. + Develops and manages content calendar for internal and external communications, leveraging staff expertise to create and share agency stories. + Collaborates with various internal clients to ensure clear, coordinated and complimentary employee communications. + Tactical execution of messaging and content using various channels including SharePoint, social media, newsletters, emails and events. + Supports internal and external events and vendor management, as needed. + Oversees all aspects of website, including content updates, user experience optimization, and technical maintenance. + Recommends and implements changes in strategy and tactics based on analytics, best practices, and current trends. + Other duties as assigned **Qualifications** **Required Education, Experience, Certifications, Licensure and Credentials:** _(Where appropriate, education and/or experience may be substituted)_ **Minimum Required Education:** Bachelor’s degree in communications, journalism, marketing or related field, or equivalent experience. **Minimum Required Experience:** Minimum of 3-5 years' experience in marketing and communications with practical expertise in digital marketing. **Travel Type:** Less than 10% **Knowledge, Skills, & Abilities:** + Exceptional writing and communication skills with strong attention to detail. + Demonstrated experience managing websites and CMS platforms, such as WordPress. + Proven track record of directing successful multi-channel marketing/communications campaigns and knowledge of industry trends. + Proficiency in analytics tools (e.g., Google Analytics). + Experience developing email marketing strategies and proficiency with platforms, such as Constant Contact. + Demonstrated ability to create compelling visual content using Canva, Adobe Creative Suite or similar programs. + Strong project management skills with the ability to handle multiple priorities. + Strategic thinking and problem-solving skills. + Self-motivated and able to work both independently and collaboratively. + Passion for the agency’s mission and values, as well as curiosity about helping people live their bestlives through total health. **Physical Requirements, Visual Acuity, and Work Conditions:** **Physical Requirements** : Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. **Visual Acuity** : The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal. **Working Conditions** : None: The worker is not substantially exposed to adverse environmental conditions. _CFI is an Equal Opportunity Employer and promotes a Drug Free Work Environment_