Job Purpose: The Marketing & Communications Specialist is responsible for internal and external marketing and communications, including editorial content creation, website management, social media and email marketing. The role is a mix of strategy and hands-on implementation, collaborating closely with internal stakeholders to drive the employer brand and drive culture of inclusion, belonging and mutual respect.

Essential Job Functions:

(Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.)

Develops and implements data-driven marketing plans that are aligned with organizational and program goals; manages project timelines and deliverables and measures effectiveness of internal and external campaigns. Develops and manages content calendar for internal and external communications, leveraging staff expertise to create and share agency stories. Collaborates with various internal clients to ensure clear, coordinated and complimentary employee communications. Tactical execution of messaging and content using various channels including SharePoint, social media, newsletters, emails and events. Supports internal and external events and vendor management, as needed. Oversees all aspects of website, including content updates, user experience optimization, and technical maintenance. Recommends and implements changes in strategy and tactics based on analytics, best practices, and current trends. Other duties as assigned