Berkley Accident and Health is a risk management company that designs innovative solutions to address the unique challenges of each client. With our entrepreneurial culture and a strong emphasis on analytics, we can help employers better manage their risk. We offer a broad range of products, including employer stop loss, benefit captives, provider stop loss, HMO reinsurance, and specialty accident. The key to Berkley’s success is our nimble approach to risk – our ability to quickly understand, think through, and devise a plan that addresses each client’s challenges, coupled with the strong backing of a Fortune 500 company. Our parent company, W. R. Berkley Corporation, is one of the largest and best managed property/casualty insurers in the United States.
The company is an equal employment opportunity employer.
Responsibilities
We have an exciting opportunity for a Marketing Content Manager to join our Berkley Accident and Health team! This is an individual contributor role that requires experience with hands-on content creation, strategic thinking, and project management skills. We are seeking an experienced writer and project manager with a knack for creating compelling content that resonates with our audiences. We are open to any industry as long you have a strong background in marketing/email automation to reach those audiences and gauge effectiveness.
We have a welcoming culture valuing our employees – we trademarked the phrase Everything Counts, Everyone Matters® to describe the Berkley commitment to our people and how we do business. We believe that every person in the organization is important and every accomplishment makes a difference in our results. Come join us!
Key functions include but are not limited to:
Write high-quality, engaging, and informative content across a range of formats, including product sell sheets, email newsletters, blog posts, articles, white papers, case studies, social media, presentations, and website copyUse email marketing and other automation tools to distribute content through various channelsWork closely with company teams, including Marketing, Underwriting, Sales, and Compliance, to ensure content strategy aligns with brand messaging and business objectivesDevelop long-range content marketing strategies to promote our products and servicesAnalyze performance metrics and make data-driven recommendations for improvementJuggle multiple projects, including timely content needs and management of a content calendar based on annual product themesCollaborate with external vendors, for graphic designer and video, as neededReview materials created by third-party distribution partners for appropriateness, quality, and brand fit and make recommendations Qualifications Bachelors Degree in Marketing, Journalism, Communication, or other applicable field5+ years of proven experience in content marketing, preferably in a B2B environment2+ years of experience using marketing automation platforms, such as MailChimp and SalesforceStrong writing and editing skills, with the dexterity to produce engaging content in a range of formatsExcellent listening, verbal communication, and teamwork skillsSelf-starter approach to work, a positive attitude, and a drive to suggest new ideas that will improve workflow and/or resultsAdvanced proficiency in MS Office Word and PowerPointAbility to learn and understand B2B and B2C insurance productsAptitude to analyze data and measure success of content marketing strategiesAvailable for occasional travel to company events or other offices, as neededWriting samples (3 short-form communications, such as social, email, or banner ads, and 1 long-form communication, such as a blog or article). Samples to be provided during interview process, upon request. Additional Company Details We do not accept any unsolicited resumes from external recruiting firms.The company offers a competitive compensation plan and robust benefits package for full time regular employees.
The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. Sponsorship Details Sponsorship not Offered for this Role Connect With Us! Not ready to apply? Connect with us for general consideration.