Marketing Coordinator
UNCG
Posting Details Posting Details Requisition Number S3006 Position Number 998395 Position Classification Title Public Communications Specialist Functional Title Marketing Coordinator Position Type Staff University Information Located in North Carolina’s third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal — helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University’s 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B. Primary Purpose of the Organizational Unit In the Bryan School of Business & Economics, we create and disseminate knowledge about the theory and practice of business. In addition to our courses and research, we accomplish this through hands-on projects, global experiences, and outreach to the community. Our work produces principled leaders and exceptional problem solvers who have a global perspective, an innovative mindset, a broad understanding of sustainability, and a commitment to improve the organizations in which they work and the communities in which they live. Position Summary Reporting to the Assistant Director of Marketing at the Bryan School of Business and Economics at UNCG, the Marketing Coordinator will collaborate with marketing, recruitment, and program stakeholders to enhance awareness and drive enrollment for Bryan School graduate programs.
This role is responsible for executing day-to-day marketing activities and developing content targeted at key audiences, including prospective and current students, alumni, and employers, to boost engagement.
Core responsibilities include supporting promotional advertising campaigns, managing email marketing, social media, and events promotions, and creating a variety of digital and print materials to support marketing and recruitment goals.
Please see Key Responsibilities section for more position details.
Minimum Qualifications
Alternate Option If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations. Special Instructions to Applicants For consideration, candidates are required to upload: Resume Cover letter, not to exceed one page, detailing personal qualifications as they relate to the position description. Link to a professional portfolio Writing samples List of references
The list of references must detail at least three (3) professional references including: Name Company Name Type of reference (Professional, Supervisor, Colleague, Academic or Personal). One (1) of those references must be a current or previous supervisor. Email Address Contact Phone Number
Applicants must complete and submit an electronic application in full detail for employment to be considered. Mailed resumes will not be accepted in lieu of completing an electronic application. Applications are not successfully submitted until an online confirmation number has been received at the end of the application process.
Recruitment Range $51,500 - $54,843 Org #-Department Dean's Office - BE - 11801 Work Hours of Position 8 A.M - 5 P.M., M-F; weekend or evenings as required for events Number of Months per Year 12 Posting Requirements Job Family Information & Education Career Banded Title Public Communications Specialist Open Date 08/14/2025 Close Date 09/02/2025 FTE 1.000 FLSA Non-Exempt If other, please indicate If time-limited, please specify end date for appointment. Salary Grade Equivalency Key Responsibilities ________________________________________________________________________________________________________________________ Key Responsibility Content Development (Writing, Editing) Essential Tasks Develop compelling and accurate written content for web, digital, and print Proofread and edit Bryan School marketing materials Identify story opportunities that support strategic goals and conduct interviews as needed with students, faculty, alumni, and other stakeholders Other related duties, as assigned
Key Responsibility Promotional Materials (Design and Multimedia) Essential Tasks Create attractive, professional, and brand-compliant graduate recruitment materials for web, digital, and print to promote graduate programs, events and activities Design creative assets as needed for use in graduate paid advertising campaigns Create promotional materials for web and print to promote Bryan School events and activities to students, employers, and alumni Identify opportunities to capture and share stories through photo and video, then edit photo and video content for social media, web, and other media channels Other related duties, as assigned
Key Responsibility Social Media and Email Marketing Essential Tasks Leverage social media channels and email marketing tools to engage Bryan School audiences and support strategic goals Create accurate, compelling content Create reports on effectiveness of social media and email marketing Other related duties, as assigned Key Responsibility Analytics/Reporting Essential Tasks Measure effectiveness of marketing campaigns and produced content by collaborating with the Bryan School and other campus stakeholders to gather relevant data and create reports Other related duties, as assigned
Key Responsibility General Program Support Essential Tasks Complete administrative tasks as needed (schedule meetings, respond to various internal customers, etc., as needed). Other duties, as assigned. Competency ________________________________________________________________________________________________________________________ Competency Knowledge – Technical Competency Description Understands and uses communication, design and visual art concepts and practices pertinent to the area of responsibility. Ability to determine, utilize, and apply standard and specialized techniques and technology appropriately. Ability to use a variety of moderately complex processes, procedures and techniques. Ability to use and incorporate various hardware and software packages, as well as traditional design methods. Ability to research and identify new technology and make recommendations for use and purchase. Ability to apply knowledge of organizational principles of design elements. Ability to promote subject matter in a wide variety of media. Ability to train others in use of new methods and technical tools. Competency Level Journey Competency Knowledge – Professional Competency Description Thorough knowledge of the methods and techniques of planning, writing and editing and producing content. Ability to edit and analyze informational material or content prepared by others. Thorough knowledge of the techniques for disseminating information to the public and target groups. Competency Level Journey Competency Communication Competency Description Ability to independently communicate program information of moderate complexity and impact to targeted audiences. Ability to assimilate and communicate information that requires greater understanding and has greater impact on the organization. Ability to establish and maintain a variety of working relationships. Ability to independently assimilate and compose written materials to use in a variety of communication outlets. Ability to edit documents to ensure accuracy in content and form. Ability to draft communications for final release. Ability to write according to correct English usage and appropriate style guide or accepted industry standards. Competency Level Journey Competency Consulting/Advising Competency Description Ability to identify, advise and collaborate with clients regarding communication needs and issues. Ability to provide options on the type of strategy to use with communication plans and gauges their potential effectiveness. Competency Level Journey Competency Project Management Competency Description Ability to understand customer needs and works in conjunction with higher-level specialists on delivery of communications. Ability to draft communications as they relate to a specific area or module. Ability to contribute ideas, recommendations and solutions to reach project goals. Competency Level Contributing Competency Organizational Sensitivity Competency Description Ability to understand the mission, objectives and goals of a department with multiple service delivery functions. Ability to understand internal workings of the department in relation to the external expectations of the clients and stakeholders. Ability to assess the potential impact of internal/external communications efforts and make necessary adjustments. Competency Level Journey ADA Checklist ADA Checklist
This role is responsible for executing day-to-day marketing activities and developing content targeted at key audiences, including prospective and current students, alumni, and employers, to boost engagement.
Core responsibilities include supporting promotional advertising campaigns, managing email marketing, social media, and events promotions, and creating a variety of digital and print materials to support marketing and recruitment goals.
Please see Key Responsibilities section for more position details.
Minimum Qualifications
BACHELOR’S DEGREE IN A DISCIPLINE RELATED TO THE AREA OF ASSIGNMENT; OR EQUIVALENT COMBINATION OF TRAINING AND EXPERIENCE. ALL DEGREES MUST BE RECEIVED FROM APPROPRIATELY ACCREDITED INSTITUTIONS.
Additional Required Certifications, Licensures, and Certificates Preferred Qualifications Bachelor’s degree in marketing, communications, journalism, or business 2 years of related industry experience Ability to create content digital marketing, email, web, and social media Excellent writing and editing skills Experience with graphic design and videography Ability to analyze data and report on effectiveness of marketing Project management experience Experience with CRM platformsAlternate Option If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations. Special Instructions to Applicants For consideration, candidates are required to upload: Resume Cover letter, not to exceed one page, detailing personal qualifications as they relate to the position description. Link to a professional portfolio Writing samples List of references
The list of references must detail at least three (3) professional references including: Name Company Name Type of reference (Professional, Supervisor, Colleague, Academic or Personal). One (1) of those references must be a current or previous supervisor. Email Address Contact Phone Number
Applicants must complete and submit an electronic application in full detail for employment to be considered. Mailed resumes will not be accepted in lieu of completing an electronic application. Applications are not successfully submitted until an online confirmation number has been received at the end of the application process.
Recruitment Range $51,500 - $54,843 Org #-Department Dean's Office - BE - 11801 Work Hours of Position 8 A.M - 5 P.M., M-F; weekend or evenings as required for events Number of Months per Year 12 Posting Requirements Job Family Information & Education Career Banded Title Public Communications Specialist Open Date 08/14/2025 Close Date 09/02/2025 FTE 1.000 FLSA Non-Exempt If other, please indicate If time-limited, please specify end date for appointment. Salary Grade Equivalency Key Responsibilities ________________________________________________________________________________________________________________________ Key Responsibility Content Development (Writing, Editing) Essential Tasks Develop compelling and accurate written content for web, digital, and print Proofread and edit Bryan School marketing materials Identify story opportunities that support strategic goals and conduct interviews as needed with students, faculty, alumni, and other stakeholders Other related duties, as assigned
Key Responsibility Promotional Materials (Design and Multimedia) Essential Tasks Create attractive, professional, and brand-compliant graduate recruitment materials for web, digital, and print to promote graduate programs, events and activities Design creative assets as needed for use in graduate paid advertising campaigns Create promotional materials for web and print to promote Bryan School events and activities to students, employers, and alumni Identify opportunities to capture and share stories through photo and video, then edit photo and video content for social media, web, and other media channels Other related duties, as assigned
Key Responsibility Social Media and Email Marketing Essential Tasks Leverage social media channels and email marketing tools to engage Bryan School audiences and support strategic goals Create accurate, compelling content Create reports on effectiveness of social media and email marketing Other related duties, as assigned Key Responsibility Analytics/Reporting Essential Tasks Measure effectiveness of marketing campaigns and produced content by collaborating with the Bryan School and other campus stakeholders to gather relevant data and create reports Other related duties, as assigned
Key Responsibility General Program Support Essential Tasks Complete administrative tasks as needed (schedule meetings, respond to various internal customers, etc., as needed). Other duties, as assigned. Competency ________________________________________________________________________________________________________________________ Competency Knowledge – Technical Competency Description Understands and uses communication, design and visual art concepts and practices pertinent to the area of responsibility. Ability to determine, utilize, and apply standard and specialized techniques and technology appropriately. Ability to use a variety of moderately complex processes, procedures and techniques. Ability to use and incorporate various hardware and software packages, as well as traditional design methods. Ability to research and identify new technology and make recommendations for use and purchase. Ability to apply knowledge of organizational principles of design elements. Ability to promote subject matter in a wide variety of media. Ability to train others in use of new methods and technical tools. Competency Level Journey Competency Knowledge – Professional Competency Description Thorough knowledge of the methods and techniques of planning, writing and editing and producing content. Ability to edit and analyze informational material or content prepared by others. Thorough knowledge of the techniques for disseminating information to the public and target groups. Competency Level Journey Competency Communication Competency Description Ability to independently communicate program information of moderate complexity and impact to targeted audiences. Ability to assimilate and communicate information that requires greater understanding and has greater impact on the organization. Ability to establish and maintain a variety of working relationships. Ability to independently assimilate and compose written materials to use in a variety of communication outlets. Ability to edit documents to ensure accuracy in content and form. Ability to draft communications for final release. Ability to write according to correct English usage and appropriate style guide or accepted industry standards. Competency Level Journey Competency Consulting/Advising Competency Description Ability to identify, advise and collaborate with clients regarding communication needs and issues. Ability to provide options on the type of strategy to use with communication plans and gauges their potential effectiveness. Competency Level Journey Competency Project Management Competency Description Ability to understand customer needs and works in conjunction with higher-level specialists on delivery of communications. Ability to draft communications as they relate to a specific area or module. Ability to contribute ideas, recommendations and solutions to reach project goals. Competency Level Contributing Competency Organizational Sensitivity Competency Description Ability to understand the mission, objectives and goals of a department with multiple service delivery functions. Ability to understand internal workings of the department in relation to the external expectations of the clients and stakeholders. Ability to assess the potential impact of internal/external communications efforts and make necessary adjustments. Competency Level Journey ADA Checklist ADA Checklist
"R" for Rare (0-30%), "O" for Occasional (30-60%), "F" for Frequent (60-90%), "C" for Constant (90-100%)
Physical Effort Hand Movement-Repetitive Motions - F, Reading - F, Writing - F, Vision-Visual inspection - O, Hearing - F, Talking - F Work Environment Inside - C Applicant Documents Required Documents Resume/CV Cover Letter Link to Professional Portfolio Writing Sample(s) List of References Optional Documents Posting Specific QuestionsRequired fields are indicated with an asterisk (*).
* Are you eligible to work in the United States without sponsorship? Yes No * Please indicate how you learned of the vacant position for which you are applying: UNCGjobsearch Website Greensboro News & Record Carolina Peacemaker Other Newspaper The Chronicle of Higher Education Inside Higher Ed Other Professional Journal NCWorks.gov UNC System Job Board Other Online Job Board Personal Networking Search Firm Facebook Twitter * Other: Please list(Open Ended Question)
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