Marketing Coordinator
Insight Global
Job Description
Insight Global is a seeking a highly motivated and detail-oriented Marketing Coordinator to support one of our top residential construction clients growing team. You will play a key role in executing our clients marketing communications plan, focusing on understanding the homebuyer profile and implementing strategies to effectively target this audience. This role requires a blend of creative design skills, project management abilities, and a solid understanding of the home-buying industry.
Responsibilities:
Website & Digital Content Management: Maintain and update community pages on brand websites, ensuring accuracy and providing compelling creative assets (photos, videos, copy, announcements, and inventory listings).
Targeted Advertising: Customize ad templates for local markets, incorporating specific calls-to-action and offers, while adhering to legal guidelines and securing necessary approvals.
Email Marketing: Develop and execute email marketing campaigns for individual communities and the division, including communication with realtors.
Marketing Materials: Order and manage creative assets for communities (e.g., room designers, virtual tours, interactive floor plans, site amenity maps), and create and order community brochures and marketing collateral.
Point-of-Sale & Signage: Provide community-level marketing materials, such as displays, flyers, and inserts. Conduct regular audits of community presentations, ensuring consistent branding and high-quality signage, flags, welcome mats, etc.
Vendor Management: Maintain relationships with third-party vendors for various marketing needs.
MLS Management: Update and monitor MLS listings in conjunction with the local broker solution (if applicable).
Event Support: Assist with the coordination and execution of special community events and neighborhood openings.
Administrative Tasks: Track and process invoices related to marketing plan execution.
Reporting & Communication: Participate in monthly field calls and the annual marketing summit.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Skills and Requirements
- 2-5 years of experience in a marketing role.
- Experience managing marking campaigns and analyzing data and insights
- Experience in the home-buying industry, real estate, or other B2C sales environments.
- Proficiency in designing e-blasts and other marketing materials using templates (Canva experience is highly desirable). - Strong understanding of marketing principles and best practices.
- Ability to work independently and as part of a team.
- Ability to work in-office, Monday-Friday, 9 AM to 5 PM.
-Excellent communication and interpersonal skills with a positive attitude. null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.
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