Marketing Data Expert

We are seeking a highly skilled Marketing Data Analyst to join our digital marketing team.The ideal candidate will have a strong analytical background with expertise in data analysis tools such as Adobe Analytics and Google Analytics. As a Marketing Data Analyst, you will play a crucial role in interpreting marketing data to drive actionable insights and inform strategic decisions aimed at optimizing digital marketing campaigns and improving overall performance.

 

Responsibilities:

Data Analysis and Interpretation:

Utilize Adobe Analytics, Google Analytic and PowerBI to gather, visualize, analyze, and interpret marketing data related to website traffic, customer behaviour, campaign performance, and other key metrics. Identify trends, patterns, and insights within the data to provide actionable recommendations for optimizing digital marketing strategies.

Performance Monitoring and Reporting:

Develop and maintain dashboards and reports to monitor the performance of B2B marketing initiatives. Track key performance indicators (KPIs) and provide regular reports to stakeholders, highlighting successes, challenges, and opportunities for improvement.

Data Governance and Quality Assurance:

Ensure data accuracy, integrity, and consistency by implementing best practices for data governance and quality assurance. Collaborate with IT and other relevant teams to address data issues and optimize data collection processes.

Audience Segmentation and Targeting:

Collaborate with marketing teams to define audience segments and develop targeted marketing strategies based on data-driven insights. Conduct demographic, behavioural, and psychographic analysis to identify and prioritize high-value B2B customer segments.

 Qualifications

Bachelor's degree in Marketing, Business Administration, Statistics, Data Science, or related field. Proven experience as a Marketing Data Analyst or similar role in a B2B environment. Proficiency in data analysis tools and tag management platforms, particularly Adobe Analytics and Google Analytics Strong analytical skills with the ability to translate complex data into actionable insights. Experience with data visualization tools (e.g., Looker Studio, Power BI) is a plus. Excellent communication and presentation skills, with the ability to effectively convey insights and recommendations to diverse stakeholders. Detail-oriented with a commitment to data accuracy and quality. Ability to thrive in a fast-paced, collaborative environment and manage multiple priorities effectively.

Let's "wow" you with

A variety of inhouse trainings at our Barco University so you can continuously grow & learn as a professional. A healthy working environment with interesting workshops, sport activities, diverse & fresh lunch/snack breaks and many more options as we care about your wellbeing. The opportunity to work for an international market leader where innovation matters.