Berlin
6 days ago
Marketing Developer (Front-end Web Developer)

We are looking for a highly skilled and collaborative Frontend Web Marketing Developer to join our team. This role will be pivotal in bridging the gap between the Marketing and Product & Engineering teams. You will provide technical support and implement solutions across various marketing functions, including our SEM, SEO, CRM, and paid media teams. Additionally, you’ll bring expertise in creating automated content solutions and integrating AI systems into our web platforms, driving efficiency and innovation in our digital marketing strategies. YOUR CHALLENGE: Collaborate with the Marketing, SEO, CRM, and Paid Media teams to address development requests and implement technical solutions. Support the integration and maintenance of headless CMS platforms (primarily Contentful) and ensure marketing content is efficiently managed and deployed. Ownership, implementation, and monitoring of frontend tracking solutions for google tag manager and braze.  Act as a liaison between Marketing and Product & Engineering teams to identify and solve technical challenges that may impact marketing performance or campaigns. Develop custom solutions or enhancements for marketing operations, landing pages, or email campaigns. Design and implement automated content generation systems to scale marketing efforts and improve efficiency. Integrate AI-powered tools and technologies into our web platforms to enhance personalization, content recommendations, and marketing automation. Troubleshoot and provide technical support for issues reported by non-developer stakeholders and propose effective solutions. Contribute to the continuous improvement of our tech stack, especially in terms of CMS efficiency, SEO, and data-driven marketing efforts. Stay updated on industry trends and best practices in both marketing and development, particularly around AI and content automation.  ABOUT YOU: Proficiency (3+ years) in web development languages TypeScript, with NextJS (a React framework), CSS, HTML and knowledge of modern frameworks. Proven experience as a frontend marketing developer or similar role, with a focus on supporting cross-functional marketing teams. Expertise with headless CMS platforms (Contentful) and familiarity with app ecosystems. Understanding of SEO principles, digital marketing, and data tracking technologies (Tableau, etc.). Experience working closely with Product and Engineering teams in an agile environment. Knowledge of Google Tag Manager Problem-solving mindset with the ability to communicate technical solutions effectively to non-technical stakeholders. Excellent collaboration skills and experience working in a fast-paced, cross-functional environment.

Nice to Have:

Experience with CRM platforms (e.g., Salesforce) and marketing automation tools. Familiarity with paid media platforms and tracking. Knowledge of APIs and data integration between systems. Experience with automated content generation and AI integration in web platforms. MORE THAN A JOB:

We are Blacklane, providers of premium global chauffeur services. Our mission is to create true peace of mind for discerning travellers by delivering perfect experiences around the world and to inspire a better future. Blacklane is offering airport transfers, City-to-City commutes, In-city mobility chauffeur hailing and Chauffeur-by-the-hour in over 50 countries globally, either pre-booked or on-demand. Whether it’s for business or pleasure, Blacklane and its 300 employees and tens of thousands of chauffeur partners have the right premium transportation service for you. By changing how people move, we opened up new opportunities for our chauffeur providers and set industry standards for climate protection in the travel industry. 

Working at Blacklane: We prioritize fostering a strong company culture that promotes collaboration, innovation, and meaningful connections among our employees. Our offices in Berlin and Dubai serve as a central hub where employees come together to collaborate, build relationships, and participate in cultural events that reinforce our shared values. For our employees outside these geographies we promote having a hub life where our employees come together in their specific locations as we believe this plays a crucial role in supporting employee well-being, facilitating career development opportunities such as shadowing and mentorship programs, and nurturing a sense of belonging within our team. We are committed to creating a workplace where every individual feels valued, supported, and empowered to contribute their best work. Through our dedication to cultivating a strong company culture, we aim to drive engagement, productivity, and success across the organization and also offer the following:

Continuous Learning: We believe that open and actionable feedback is the essential component of continuous development. Set your personal development plan and take an active role in our internal learning communities to progress your career.  Flexible Working: Even the most ambitious Blacklaner needs some time to unwind. Find out what works for you and your team with flexible working hours and home office days. Become Part of the Crew: Get to know your fellow Blacklaners through our regular team socials. Our success comes from a collaboration of more than 350 people from 70 nations and we are looking for more exceptional people to join us!  Employee Stock Options Plan: We want all Blacklaners to benefit from the company's success, so every employee gets virtual stock options. Fair Remuneration: We’ve banded salary levels and matched them to the local costs of living, meaning you’re always paid fairly and you know that the rest of the crew is too. Sustainability: We care for both people and the planet, having launched the mobility's industry-first global carbon offset scheme in 2017. Blacklane plans to deliver 35% of global rides in EVs by year-end 2024, and 50% by the end of year 2025. Equal Opportunity: We are committed to inclusion and diversity. A company is only as strong as its crew, so we developed a work environment that is inclusive, inspiring and open. All qualified applicants receive consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Blacklane Cares day: Every crew member receives 8 hours of paid leave per year to participate in volunteering initiatives of their choice or lead employee-driven community outreach projects. Utilize your time to lend hands to a cause that drives your passion.

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