Site Name: USA - Pennsylvania - Philadelphia Posted Date: Feb 3 2025 In this Marketing Director role, you will be accountable for delivering innovative, key initiatives that drive accelerated vaccine uptake in adult immunization demand across several customer segments. You will be responsible for the development of the business plan, the strategic and tactical approach, and implementation of market shaping solutions. You will ensure that the performance measures are aligned to the overall strategic goals of the adult vaccines business for GSK. The successful candidate will be an effective partner to key customers and external organizations and the adult vaccine brand teams to ensure pull-through of key initiatives that deliver value to our customers. This innovative role is a transformational opportunity to support GSK’s mission to be a leader in vaccines, and to impact to both population health and business growth. The successful candidate will have an entrepreneurial and transformational mindset, a passion for patient impact, leadership skills, a solid strategic marketing foundation, be agile and resourceful, and have an innate drive for excellence in execution. The responsibilities of the role could include but are not limited to the following: Drive change: Think deeper and more dynamic than the traditional pharmaceutical marketing mindset Assess and understand customers’ needs via insights by understanding the implications for the business transformation Develop, implement and scale up go-to-market marketing plans including field sales execution, non-personal HCP promotion, and DTC marketing Partner with the matrixed team to drive understanding, alignment and execution of the marketing plans Partner with brand, retail, health system, and relevant customer facing teams to ensure end-to-end coordination Partner cross-functionally and with external partners to define KPIs and analyze performance of key commercial programs on an ongoing basis Drive ecosystem awareness in the adult immunization space for new opportunities and threats to inform the evolution of the adult immunization strategy Lead your people with a courageous attitude as a servant leader of the business and those who support it Why You? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: BS/BA, Minimum of 3 years of Brand management experience. Minimum of 2 years of OCM / Digital marketing expertise Minimum of 2 years’ experience managing direct reports (2+) Ability to be in-office (FMC) consistently 2-3 days per week Preferred Qualifications: Vaccine experience preferred Deep marketing expertise: marketing or other relevant commercial experience Ability to utilize insights from key customers – patients, payers, providers – to drive market opportunity analysis and develop actionable insights Proven agile decision-making, strategic thinking, proactive problem-solving, and oral/written communication skills Experience influencing without direct authority across cross-functional teams, working effectively in complex situations Previous leadership experience of 2+ team members Ability to define, track, analyze key performance measures and make appropriate data-driven decisions Strategy development, particularly in complex and novel environments Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US). GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. 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