Responsibilities:

Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy Forms and fosters relationships with local community professionals to maximize referral sources and opportunities for collaboration Participates in the pre-screening and move-in process, facilitating a seamless transition for residents and their families Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts