Marketing Enablement/Operations Program Manager **Cupertino, California, United States** **Software and Services** **Summary** Posted: **Jul 11, 2025** Weekly Hours: **40** Role Number: **200612685** The Apple Wallet Payments and Commerce Marketing Enablement & Operations team is seeking an expert Program Manager to lead, strategize, and implement marketing initiatives in close collaboration with Product, Marketing, and Engineering teams. This role plays a critical part in acquiring and engaging customers across Apple Wallet offerings—within the Apple ecosystem and in partnership with external collaborators. As a key liaison with Marketing, the Program Manager will help bring initiatives to life through seamless execution, continuous optimization, and insightful performance analysis that informs future strategy. A strong emphasis is placed on driving impactful results while delivering an outstanding customer experience. Additionally, this position is responsible for enhancing process efficiency in marketing operations and campaign management to support scalable growth. Working closely with Marketing leads, Data Science & Analytics, and other Operations teams, the Program Manager will drive performance against key forecasts and find opportunities for continuous improvement across the organization. Through the identification of process efficiencies, this role is responsible for concepting, designing and architecting technical solutions which are articulated through Product Requirement documents and Technical Specification upon which Engineering and partner technical teams can implement. **Description** Partner with Acquisition and Engagement Marketing leads to support campaign planning from concept through launch and ongoing optimization. Collaborate with Marketing, Product, and Engineering teams to identify challenges and co-create solutions through improved intake processes, tool development, and workflow enhancements. Develop and refine processes that support consistent and scalable customer messaging while meeting the needs of our partners. Work with external partners to ensure accurate technical systems design, integration and end-to-end technical testing of the full customer journey—focusing on delivering exceptional, inclusive experiences. Lead cross-functional meetings and communications to align partners on end-to-end campaign execution. This includes collaborating with teams across Marketing, Data Science & Analytics, Readiness, Product, and external collaborators. This role requires deep understanding of technical landscape and challenges to identify and design solution for execution by engineering and IT teams Drive successful project outcomes by managing timelines, achievements, and budgets—ensuring that goals are achieved through effective planning and inclusive teamwork. Proactively identify areas to improve efficiency, quality, and scale using innovative data and technology solutions. Oversee marketing operations systems that support acquisition and engagement efforts across all Apple Wallet offerings. Lead user acceptance and production testing to ensure quality and functionality of acquisition campaigns. Streamline campaign intake processes in collaboration with project managers to enhance consistency and reduce friction. Contribute to new product development, particularly in areas related to data flow and marketing system architecture. Lead projections to completion meeting business goals while staying on budget and schedule. Deliver high-quality marketing initiatives on time and on budget, from ideation to case development to requirements documentation to post-launch maintenance. **Minimum Qualifications** + Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience is a plus. + Experience in developing and designing Marketing Campaign systems including CRM platforms, Campaign Attribution Tools, Affiliate Programs and the like. + Strong writing and communication skills to support creation of specifications translate business requirements into technical specifications. + 15+ years of experience in marketing operations, program management, or similar roles. We value expertise, but also encourage applicants with proven experience at any level to apply. + Background in the financial services or FinTech industries is helpful, but not required. + Process flow mapping experience **Preferred Qualifications** + Strong record of success in professional or personal pursuits and enjoy learning and growing through new challenges. + Passionate about creating thoughtful, data-driven customer experiences and are energized by technology. + Experience building trust and alignment across diverse teams, exercising influence with empathy and clarity. + Ability to communicate clearly—verbally, visually, and in writing—and can tailor messages to different audiences. + Familiarity with process improvement and project management methodologies and balance your technical understanding with a business mentality, using both to solve problems creatively. + You are organized, meticulous, proactive, and focused on outcomes. **Pay & Benefits** At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,300 and $291,400, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html) Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) . Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) . Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation. Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) . Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more . Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more . Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.