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Objectives and Scope of Position:

Objectives:

Manage the assigned product portfolio, at Roche Pharma Taiwan, in alignment with Roche global goals and strategies.

Establish marketing priorities and guarantee the strategic focus with the right resource allocation and management.

Drive business success by defining and implementing the local marketing plans, ensuring the execution with a strong focus of patient value and connected with all the strategies and solutions.  

 Outputs:

Achieve quantitative (Sales, KPIs, Market Share, etc.) and qualitative targets of the respective product line

Annual Business Plan for the defined portfolio

Succeed in implementing new tests and technologies in Taiwan market

Efficient cost management and forecasting accuracy

Contributes to the achievement of the company profitability objectives

Clear positioning, messaging and branding guidelines.

Impactful events in terms of congresses and standalone meetings.

Effective promotional and medical education materials.

Consistent implementation of global strategy through frequent communication with affiliates.

Forecast accuracy in line with guidance

Primary Responsibilities and Accountabilities

Play the role of “strategic product champion” to lead the development of the local (or above affiliate) marketing strategy and drive/coordinate branding development or evolution process Ensure the development of the marketing strategies and their execution with a strong focus of patient value and connected with all the strategies and solutions generated by different functions and teams Design and deliver delightful end-to-end customer experiences through networked way of working Maintain up to date knowledge of the global market for the therapy area Use appropriate data analytics. Analyze and assesses the data to extrapolate meaning and opportunities that drives the product’s overall market strength and positioning Perform a wide range of tactical activities to support a seamless, well integrated brand message and overall position across multiple marketing platforms. These activities may span several customer types (e.g. payers, HCPs) and will require working knowledge across different types of marketing Monitor competitor activity and recommend action Cultivate and develop Key Opinion Leaders, product advocates and speakers Ensure that all products are actively forecasted; manage the introduction/withdrawal of products; and that product changes/updates are communicated Manage the budget in accordance to agreed latest financial plans Provide input into public relations and access strategy Respect the compliance with all relevant Roche guidelines and policies

Professional and Technical Requirements

Education/Qualifications:

Minimum: University degree or above in Science, Marketing or Business Management

Experience, Knowledge, Competencies

1. Experience:

More than 2-year experience of Pharmaceutical Product Management experience 

Product positioning and branding

Has demonstrated experience of translating science into marketing messages

Managed branding, medical education and PR/Communication agencies

Budget management experience

Has achieved sales and marketing goals

Has experience in leading multi-disciplinary teams

Ideally has launched a product

Market analytics

2. Knowledge:

Key Opinion Leader development and management

Regulatory requirements

How to work in cross functional teams

Budgeting and forecasting process

Pharmaceutical market characteristics

3. Competencies

Customer, Product and Market Insights:  Ability to understand, integrate and synthesize insights across customers, competitors, therapeutic or business areas and markets to inform customer-centric business decisions

Value Creation: Ability to develop and communicate the unique value and promise that Roche’s products and solutions provide to its customers

Business Strategy: Ability to make choices and identify key metrics to deliver measurable customer and financial objectives that drive business forward

Proven business acumen

Solid interpersonal and teamwork skills

A strong collaborator, experience building and leveraging networks

Proven track record of driving experimentation, and not afraid to fail/learn fast

Project Management

Strategic thinker

4. Language: proficiency in English

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