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Offering Therapy Area (TA) expertise in Ophthalmology & Oncology

Enabling marketing strategy and 

Enhancing patient care and treatment outcomes 

As a Marketing Enabler you will be responsible for the commercial strategy of a portfolio and its brands. Marketing Enablers leverage on market and customer insights to identify opportunities, integrate approach, and steer the Therapy Area Portfolio strategy into comprehensive short- mid- and long-term strategic plans that are aligned with the local affiliate’s vision and global therapy-area integrated strategic plans. The role works closely with customer facing teams or PPOCs (Primary Points of Contact).

What you will be working on:

In this role, you will develop the Integrated Therapy Area (TA) Strategy for our Ophthalmology and a part of the Oncology portfolio and:

Translate the global product strategy (GPS) recommended TA Strategy into a comprehensive short-, mid-, and long-term strategic plans

Generate insights with the support of the insights team from regular local market reconnaissance thru, but not limited to customer engagements, market research and data analytics

Develop and own communication content, promotional and non-promotional materials and activities for PPOC engagement use

Outcomes Based Planning (OBP) and Budget allocation for key initiatives of the TA 

Bring an enterprise view and challenge status quo to challenge strategies/WP across TA to realize the triple Win (Roche, Ecosystem and Patient)

Oversee the portfolio to maximize profitability and revenue across the designated product range, through the leadership and development of the therapy area strategy

Provide commercial perspective for pipeline and portfolio across TAs and Disease Areas including evaluation of patient flow and market potential, pricing strategy and forecast

Actively participate as a contributing member to the network, and locally as an Enabling Expert of Patient Journey Partners (PJPs) and healthcare System Partners (HSPs) 

Define measures of success / KPIs, establish accountabilities, and monitor Brand and TA budget/performance through quarter, midyear, and annual revenue/sales forecasts and performance/business reviews

Demonstrate the Roche values of Integrity, Courage and Passion while comply with the Roche Code of Conduct and all Healthcare Compliance policies and regulations in all interactions and situations.

Who You Are:

Being a qualified Marketing leader with a VACC (Visinary, Architect, Catalyst & Coach) mindset,, you can identify opportunities, to experiment, to take risks and disrupt the status quo and thrive working in an empowered, dynamic and agile working environment. You are:

A Visionary to establish, lead and and set company direction via corporate-level strategies, priorities and goals

An Architect to ensure best decisions for TA strategies are made

A Catalyst to build strong engagement and remove roadblocks

A Coach to develop teams and peers, role-models agile behaviors and instills a growth mindset

You have:

A Bachelor’s Degree in a business or science- related course

5 years or equivalent Commercial (marketing, sales) experience in a relevant industry 

Proficiency in English communication

Computer literacy and proficiency

Promotions and Communications expertise

People Skills including Influencing and Inspiring

Budget and Financial Management knowledge

This role is exclusively available to candidates who possess full eligibility to live and work in the Philippines.

We do not accept any unsolicited resumes or enquiries from recruitment agencies. Roche has a dedicated in-house Talent Acquisition team.

What do we offer?

Roche encourages a high-performance culture where you are empowered and trusted to make decisions. We strive for excellence and extraordinary results and take a genuine interest in our people and their well-being, and our patients.

At Roche, the world’s largest biotech company, with the industry’s strongest pipeline in specialised medicines, you can make a difference to millions of patients worldwide developing treatments for oncology, neuroscience, inflammation, immunology, ophthalmology, rare diseases, and respiratory disease.

Anything’s possible, in a friendly, collaborative culture where people are united in purpose and will stretch you to be brave, speak up and think differently. Feel empowered to deliver meaningful outcomes, supported by accessible and inspiring leaders.

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche is an Equal Opportunity Employer.