Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?
Crimson Education is an ambitious global EdTech company founded in 2013 with the idea that through personalized education, we can transform students into the world leaders of tomorrow.
Series C startup with USD 70m funding to date
Offices in 18 cities
Awarded GSV EdTech 150, Deloitte Fast 50
Crimson Global Academy is one of our newest and fastest growing ventures, a global online high school founded in 2019 that has already…
Ranked the #3 best online high school in the United States by Niche
Awarded top 10 World’s Best Schools for Innovation
Enrolled 1,500 students from over 60 countries and counting
Received acceptances to the world’s most selective institutions, including Stanford, Columbia, CalTech, UC Berkeley, LSE, Imperial, Oxford, Cambridge and more
Due to our rapid growth in Asia, we are looking for an ambitious Marketing Executive to help us expand our impact to more students.
Working closely with the CGA Asia and Global marketing teams, this role will focus on increasing brand awareness and educating prospective families in Asia on the value of online schooling through CGA.
This is a full-time remote position, based in Hong Kong or Taiwan.
Key Responsibilities
Supporting the development of Crimson Global Academy’s marketing strategy in Asia with a focus on increasing lead generation and conversion.
Designing and creating cross-platform bilingual (English and Traditional Mandarin) print, digital and social media marketing campaigns and collateral.
Generating event marketing ideas and owning marketing initiatives and automation. Driving quality leads into consultations with the local sales team.
Manage and execute webinars & in-person marketing events, seminars and public relations activities from inception to completion
Monitoring lead generation and conversion across all marketing initiatives to ensure campaign optimisation and market growth.
Liaise with the local sales team to create effective pitching, track the sales funnel and receive feedback to ensure that the ongoing marketing activities are bringing in sales opportunities.
What skills and experience are required?
3+ years of marketing and/or industry experience
Bachelor’s degree in marketing, communications or a related field, and/or equivalent job experience in marketing with a preference for experience in the education space.
Strong English and Mandarin reading, writing and speaking skills with an acute sense for visual branding and design.
Experience in industry-standard design and video editing software, such as Adobe Creative Suite (Photoshop, Illustrator), Canva or iMovie.
Knowledge of project management, marketing automation platforms and social media marketing tools a plus.
Adaptability and growth mindset to arising opportunities and new initiatives
Comfort working in an international technology company with colleagues from all over the world
Why work for Crimson Global Academy?
Flexible working environment: you will be empowered to structure how you work
Limitless development and exposure: our internal promotions/role changes made up 33% of all recruitment last year
Psychologist on staff
L&D budget
Personal computer (Apple or Windows laptop) provided
Impressive fireside chats and workshops to help the team continuously level up
Radical Candour is a feedback approach we live by
We’re a global player with 28 markets (and growing) across the globe
If you're passionate about education and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology, then we'd love to hear from you.
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