Marketing Executive

Salary – London Circa £40,000 / National Circa £35,000

Are you a creative and strategic marketer ready to take the next step in your career?

This is a fantastic opportunity for a marketing professional with a passion for financial services to join Aviva’s Go to Market Direct Wealth team. Whether you’re an experienced marketer looking for a new challenge or someone ready to step up into a more strategic role, this position offers the chance to develop and execute innovative marketing campaigns that enhance brand awareness and drive customer engagement.

A bit about the job:

As a Marketing Executive, you will play a key role in developing and implementing integrated marketing strategies that promote Aviva’s wealth management services. You will work across multiple channels—including digital, email, and print—to create compelling campaigns that resonate with our target audience.

You’ll collaborate with cross-functional teams, ensuring consistent messaging and branding, while also conducting market research to identify trends and opportunities. Additionally, you’ll analyse campaign performance to optimise effectiveness and support business objectives. This role is essential in driving customer engagement and supporting Aviva’s growth in Direct Wealth.

Skills and experience we’re looking for:

Experience in marketing campaign management, preferably within financial services.

Strong content creation and copywriting skills across multiple marketing channels.

Ability to analyse data and use insights to optimise marketing performance.

Proficiency in marketing automation tools and Adobe CRM software (e.g., Adobe Analytics, Campaign, Experience Manager).

Agile facilitation experience is desirable.

What you’ll get for this role:

Salary – London Circa £40,000 / National Circa £35,000 (depending on location, skills, experience, and qualifications)

Bonus opportunity - 8% of annual salary, actual amount depends on your performance and Aviva’s

Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in

29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days

Up to 40% discount on Aviva products, and other retailer discounts

Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme

Outstandingly supportive policies including parental and carer’s leave

Flexible benefits to suit you, including sustainability options such as cycle to work

Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others

We take your well-being seriously with lots of support and tools

Take a look to learn more.  Put a salary into this calculator to see what your total Aviva Reward could be.

Aviva is for everyone:

We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares.

We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.

To find out more about working at Aviva take a look here.

We interview every disabled applicant who meets the minimum criteria for the job. Once you’ve applied, please send us an email stating that you have a disclosed disability, and we’ll interview you.

We’d love it if you could submit your application online. If you require an alternative method of applying, please send an email to anna.bui@aviva.com