Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

Crimson Education is an ambitious global EdTech company founded in 2013 with the idea that through personalized education, we can transform students into the world leaders of tomorrow.

Series C startup with USD 70m funding to date

Offices in 18 cities

Awarded GSV EdTech 150, Deloitte Fast 50

Crimson Global Academy is one of our newest and fastest growing ventures, a global online high school founded in 2019 that has already…

Ranked the #3 best online high school in the United States by Niche

Awarded top 10 World’s Best Schools for Innovation

Enrolled 1,500 students from over 60 countries and counting

Received acceptances to the world’s most selective institutions, including Stanford, Columbia, CalTech, UC Berkeley, LSE, Imperial, Oxford, Cambridge and more

Due to our rapid growth in Asia, we are looking for an experienced social media specialist to help us expand our impact to more students.

Working closely with the CGA Asia and Global marketing teams, this role will focus on increasing brand awareness and educating Mandarin-speaking prospective families both within and outside Mainland China on the value of online schooling through CGA.

This is a full-time remote position, based in China (preferably Shanghai, Beijing or Shenzhen).

Key Responsibilities

Content Creation & Curation: Develop, curate, and manage high-quality, engaging content across WeChat and Xiaohongshu, including text, images, videos, and graphics.

Social Media Strategy: Contribute to the development of a comprehensive social media strategy that aligns with our brand goals and objectives.

Engagement: Actively engage with our audience by responding to comments, messages, and mentions. Cultivate conversations and build community.

Analytics & Reporting: Track, analyze, and report on social media metrics (e.g., engagement, reach, conversions) to gauge performance and inform future strategies.

Social Listening: Monitor social channels of competitors and online trends to stay informed of relevant industry developments, competitor activities, and customer sentiment.

What skills and experience are required?

2+ years of experience in content creation for WeChat and Xiaohongshu in Simplified Mandarin

Native Mandarin and fluent English verbal and written communication skills

Experience in the education technology or schooling industry is a plus

Platforms: design (Canvas, Photoshop or equivalent), video editing (CapCut, Adobe Premier or other video editing software)

Adaptability and growth mindset to arising opportunities and new initiatives

Comfort working in an international technology company with colleagues from all over the world

Why work for Crimson Global Academy?

Flexible working environment: you will be empowered to structure how you work

Limitless development and exposure: our internal promotions/role changes made up 33% of all recruitment last year

Psychologist on staff

L&D budget

Personal computer (Apple or Windows laptop) provided

Social security and housing fund (for Mainland China based full-time employees)

Impressive fireside chats and workshops to help the team continuously level up

Radical Candour is a feedback approach we live by

We’re a global player with 28 markets (and growing) across the globe

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.