Marketing Head - Motorola India **General Information** Req # WD00075316 Career area: Marketing Country/Region: India State: Haryana City: Gurgaon Date: Thursday, November 28, 2024 Working time: Full-time **Additional Locations** : * India - Haryāna - Gurgaon * India - Haryāna - Gurgaon **Why Work at Lenovo** We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) . **Description and Requirements** **Marketing Head, MBG India** **Job Objective** **Lead the end-to-end marketing strategy for Motorola’s product portfolio in India, including smartphones, tablets, and accessories. This role will focus on driving brand growth, customer engagement, and business results across online, offline, and direct-to-consumer (D2C) channels.** **About the organization:** **Motorola Mobility India is responsible for all mobile device business (smartphone, tablet and mobile accessories etc.) in India market. The team is closely working with Asia Pacific HQ based in India – reporting to the APAC Marketing Head.** **The products are distributed through online and offline retailers as well as D2C website.** **About Motorola** **Motorola Mobility** **a Lenovo Company, is one of the world’s fastest growing smartphone providers, creating groundbreaking, affordable, high-quality products designed and built with the global customer in mind. And it’s our people who make this all happen. We are thinkers, risk-takers and problem solvers, working together to constantly challenge the status quo. If you share our commitment to ingenuity, creativity and innovation, we want you to help us define our world of tomorrow.** **At Lenovo we employ more than 60,000 people worldwide and our people share a common aspiration to be the very best. Whether serving our customers, working as a team or contributing to the community, we are working to build a unique company. We are dedicated to fostering an environment that encourages entrepreneurism and ownership. A workplace where people's talents can be challenged, and their efforts recognized and rewarded. We employ fantastic people…come join the fun!** **Role Description** **Key Responsibilities:** + **Develop and execute comprehensive marketing strategies and campaigns for Motorola products in India.** + **Own the marketing communication lifecycle, from planning and development to localization.** + **Drive paid media initiatives, ensuring effective media planning, execution, and optimization across digital and traditional channels.** + **Spearhead corporate communication and public relations to secure consistent earned media coverage.** + **Plan and execute influencer marketing campaigns to build brand consideration and purchase intent.** + **Lead retail marketing efforts, including in-store displays (ISD), point-of-sale materials (POSM), and staff training.** + **Strategically collaborate with e-commerce and retail partners to maximize co-marketing opportunities and drive higher share of voice (SOV).** + **Oversee social media management, CRM, and digital presence across owned platforms, ensuring alignment with campaign objectives.** + **Plan and manage marketing budgets, ensuring efficiency and measurable ROI.** + **Coordinate with internal stakeholders (Finance, Supply Chain, Product teams) and external partners (media, creative, and PR agencies) for seamless execution.** + **Leverage consumer insights from research, reviews, and social sentiment to inform strategy.** + **Establish and track key marketing and brand metrics, aligning them with business growth targets.** **Skills & Experience Required:** + **Education** **: Full-time MBA preferred.** + **Experience** **:** + **15+ years in marketing, with expertise in consumer electronics, consumer goods, or related industries.** + **Proven track record in media planning/buying, retail marketing, and digital strategy.** + **Hands-on experience in product marketing, consumer research, and public relations.** + **Competencies** **:** + **Strong analytical, problem-solving, and communication skills.** + **Self-starter with the ability to thrive in a dynamic, fast-paced environment.** + **Proficient in managing CRM tools and owned digital media.** + **Native-level proficiency in Indian languages and fluency in English.** **Preferred Qualifications:** + **Familiarity with the mobile industry or similar markets.** + **Experience with MNO (Mobile Network Operator) partnerships.** + **Innovative mindset to achieve higher SOV with optimized budgets.** **Typical Candidate** **Senior Marketing Manager role in consumer electronic, consumer goods industry.** **Additional Locations** **:** *** India - Haryāna - Gurgaon** *** India - Haryāna - Gurgaon** *** India** *** India - Haryāna** *** India - Haryāna - Gurgaon , * India - Haryāna - Gurgaon** **NOTICE FOR PUBLIC** **At Lenovo, we follow strict policies and legal compliance for our recruitment process, which includes role alignment, employment terms discussion, final selection and offer approval, and recording transactions in our internal system. Interviews may be conducted via audio, video, or in-person depending on the role, and you will always meet with an official Lenovo representative.** **Please beware of fraudulent recruiters posing as Lenovo representatives. They may request cash deposits or personal information. Always apply through official Lenovo channels and never share sensitive information. Lenovo does not solicit money or sensitive information from applicants and will not request payments for training or equipment.** **Kindly verify job offers through the official Lenovo careers page (https://jobs.lenovo.com/en\_US/careers) or contact IndiaTA@lenovo.com. Stay informed and cautious to protect yourself from recruitment fraud. Report any suspicious activity to local authorities.**