**Role** : The main purpose of the Marketing Innovation Omnichannel Manager role is to lead the development of brand equity and translate it to the personalized journey of the consumer across the 5 consumer brands of Similac, Grow, PediaSure, Ensure, and Glucerna. On average, consumers are shopping across 5-7 touchpoints (GT, MT, EC, M&B, Ethical D2C, etc) within a month and this role involves creating a seamless brand experience and harmonization across digital channel, especially Online to Offline (O2O) GT growth. The goal is to drive incremental growth through recruitment of high-value new users from Direct of Consumer (D2C Abbottstore.com) to the GT Mom-and-pop stores. This role requires: + Developingmarketing technology products through content andcommunityengines. + Improvinguser journeysand key touchpoints for betterengagementconsumers and customers/retailers both online and offline. + Overseeing the entiremarketing productslifecycle, fromideationto delivery. Ensuring the needs of business, tech, customers, and stakeholders are meet. **Accountabilities:** + Plan and execute omnichannel marketing engines driving innovation synergy across 5 brands. + Create marketing impact and drive incremental growth across online branded stores to offline GT CLP stores, and end consumers on different platforms like Tik Tok, Grab, Facebook, etc. + Developinternal and external partnerships with different team or platforms to prepare new idea pipelines, launch pilot or strategic A/B testing utilizing both Abbott and Partners’ resources towards trends with fastest speed-to-market + Collaboratewith business partners todevelopdigital channel strategies to improve full funnel or part of funnel towards demand generation, brand building and conversion performance. Lead andcoordinatecross-functional teamsfor seamlessexecution. + Consult brand teams on omnichannel strategy adoption and pilot different initiatives driving GT innovation marketing with content,community, data and technology… via togetherdevelopingkey events and Always on Sales and Marketing engines. + Leveragedigital capabilitiesand best practices across departments, regions and CLP levels to drive business results anddigital transformation/adoption. + Optimize marketing initiatives, projects, customer (CLPs) and consumerengagementthroughdata-driven insightsand continuous improvement, includinguser journeyand key touch points. + Propose budget needed to realize commercial Growth plans across different Brands. Adjust plans based onfeedbackfrom Operation, Sales, Brand teams, agencies, and platform teams. + Manage relationships withdigital marketing, tech, agencies, vendors and key platform marketing, business, media Ad and account teams. + Review performance to better engage Sales, Brand and CMM teams. + Know key tools, understand channel algorithms, enhancement update, master tactics, and make changes to explore improvement areas for stair casing results. **Requirements:** + Strong background in marketing omnichannel with a focus on building marketing technology products related to Content,communityengines, improvinguser journeyand key touch points, for betterengagingconsumers and customers/retailers both online and offline + Bachelor’s degree + Initiative in product concepts, designs, and marketing strategies. + Keen to adopt new technologies and drivedigital marketinginnovation, especially on platforms like TikTok, Zalo, and Facebook through first party data and personalized journeys + Ability to capture new audience through new platform oflivestreamingand short form video. + Understanding of channel algorithms and enhancement updates, and the ability to master tactics for improvement. An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com