Essential Duties:

Specific responsibilities include, but are not limited to:

• Plans, manages, and delivers Marketing Insights projects. Under the supervision of the Marketing Insights Manager - Enterprise Solutions, executes end-to-end research projects, including requirement gathering, defining research approach/methodology, participant recruitment, research instrument development/programming/testing, analysis and presentation delivery.

• Crafts questionnaires and discussion guides that meet the needs of the business. Leverages in-depth knowledge of survey and discussion guide development best practices to program surveys and qualitative instruments that deliver engaging quantitative and qualitative experiences to our valuable customer base. 

• Employs Qualitative research methodologies. This includes moderation of focus groups and in depth interviews as well as the execution of unmoderated user experience testing to gather deeper insights when the need arises.

• Analyzes work and presents research findings to business owners. Provides actionable insights to project owners and stakeholders at all levels of the organization to drive strategy, design recommendations, experience development and product optimization.

• Supports in-person customer insights focus groups and co-creation events. In partnership with events, R&D and Product Marketing owns the end to end management, execution and delivery (from agenda, recruitment, and facilitation to insights dissemination) of an impactful customer insights engagement that provides insight into challenging business questions and product development opportunities (3-6 times a year).

o Supports research needs on request for Residential focused areas including but not limited to Products, Programs, Services and Events.

• Owns insights knowledge management system processes, maintenance, reporting and communications. Manages communication calendar for insights projects, maintains the system to ensure accessibility across the enterprise, trains new users as needed and builds periodic reports to monitor use and performance.