Marketing Insights & Analytics Manager + **Location** Boston, Massachusetts, United States of America + **Job ID** 0000022716 + **Category** Sales, Marketing & Product Management **Job Description** Are you excited about analyzing data to shape impactful marketing strategies? In this role, you’ll turn insights into action, helping the global marketing team at the LEGO® Group make informed, data-driven decisions. You’ll collaborate with diverse teams to analyze trends, uncover opportunities, and enhance marketing performance worldwide. If you’re a strategic thinker who enjoys working with data and telling meaningful stories through insights, we’d love to hear from you! **Core Responsibilities** + Analyzes performance drivers along the Global Marketing Value Chain. + Uses enterprise-wide data & insight sources to perform root cause analysis to help answer strategic questions. + Collaborates with insight professionals and business partners to source data and test hypotheses. + Supports project lead to develop hypotheses and scope analytical testing approaches, interpret findings, and develop conclusions for business narratives. + Supports with data visualization for presentation material for senior decision forums. + Provides analysis for monthly synthesis of key marketing & brand tracking sources for CMO. **Do your part in our team succeeding** The LEGO Brand, Marketing, Insights, and Partnership (BMIP) area resides within the Product, Marketing, and Development (PMD) organization and plays an integral role to drive the effectiveness of the Global Marketing Value chain through the development and executional support of Global Brand, Marketing, and Portfolio strategies. The vision of the Insights area is to shape the future of the LEGO Group through inspiring and enabling transformational action through insight-led decision making. The BMIP Strategic Synthesis & Narrative Development department does so by acting as an Insight Partner function for senior level decision forums and CMO. The department provides root cause analysis of business issues impacting the global marketing value chain and synthesizes insight narratives for Global Brand, Marketing and Portfolio planning achievements. **Do you have what it takes?** + Experience in insight/intelligence analytics roles with track record to perform root cause analysis, synthesize results, and visualize data for presentations + Proven expertise learning, weighting, manipulating, and interpreting data from disparate enterprise-wide sources + Strong understanding of marketing and business metrics + Familiar with basic statistical concepts in the interpretation and application of analytical methodologies + Highly curious and motivated by objective truth seeking and working as a team to solve complex/ambiguous business questions + Strong collaborator and experience working in an agile, project-based environment + Demonstrated analytical savviness, critical thinking skills, and learning attitude + Proficient in MS Excel, Power Point, Word, Teams. Have worked with Power BI or similar a plus. + Good communication skills both verbally and in writing and comfortable in presenting complex ideas **New Location Update** This position will initially be based at 501 Boylston St or 10 St. James Street in Boston, before moving to a new office location at 1001 Boylston St by mid-2025. Our hiring teams will discuss this with you during the interview stages. **Hybrid** **working** **model** Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues. **Relocation** There is no budget for domestic or international relocation for this role. **Compensation** The salary for this position has a range of $100,000 - $130,000 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer. Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. **What’s in it for you?** **Family** **Care** **Leave –** We offer enhanced paid leave options for those important times. **Insurances –** All colleagues are covered by our life and disability insurance which provides protection and peace of mind. **Wellbeing** – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based **Colleague** **Discount** – We know you'll love to build so from day 1 you will qualify for our generous colleague discount. **Bonus** – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme **Your workplace –** When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. What are you waiting for? Apply now! Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. **What’s in it for you?** Here are some of what to expect: **Family** **Care** **Leave –** We offer enhanced paid leave options for those important times. **Insurances –** All colleagues are covered by our life and disability insurance which provides protection and peace of mind. **Wellbeing** – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based **Colleague** **Discount** – We know you'll love to build so from day 1 you will qualify for our generous colleague discount. **Bonus** – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme **Your workplace –** When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply. We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.” The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees. Online Application Accessibility Statement; which is intended forpeople with disabilities- LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities. Just imagine building your dream career. Then make it real. **Join the LEGO® team today.**