It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job DescriptionWhat you get to do in this role:
We are looking for a dynamic and analytical Marketing Insights Analyst to join our team. As the Marketing Insights Analyst, you will be responsible for interpreting data, extracting insights, and collaborating with portfolio managers, data scientists, and business leaders to provide valuable analysis and showcase the performance of ServiceNow marketing campaigns across customer journey stages. You will work cross functionally with various Marketing & Data Analytics teams to identify trends, customer behavior patterns not limited to content engagement, and overall marketing performance to optimize campaigns and maximize ROI.
If you are passionate about leveraging data to drive marketing success and thrive in a fast-paced environment, we would love to hear from you.
Responsibilities:
- Utilize performance dashboard & data analytics tools to analyze and interpret the effectiveness of marketing campaigns (experience with brand health metrics, web behavior, demand gen waterfall, multi-touch attribution, pipeline management).
- This role is for someone who is enthusiastic about both numbers and narratives, capable of steering marketing strategies with data-informed insights.
- Develop data-driven actions plan recommendations for marketing teams to implement to enhance marketing performance.
Data Driven Storytelling:
- Analytical Storytelling: Exceptional communication skills, turning complex data into compelling narratives that drive strategic decisions.
- Understanding of MarTech/AdTech: Proficient in analytical dashboards and data visualization tools, with a keen sense of the digital landscape's impact on brand and marketing strategies.
Enhancing Results Through Communication and Collaboration:
- Ability to effectively communicate ideas, address issues, and provide feedback to others.
- Excellent communication and presentation skills.
- Collaborate with cross-functional teams to align marketing strategies with business goals.
- Leverage emotional intelligence to skillfully interpret and nurture relationships, empowering you to confidently navigate social interactions with empathy and understanding.
QualificationsTo be successful in this role you have:
- Must be comfortable working in a rapidly changing environment with complex, messy, and imperfect data.
- Skilled in A/B testing and reporting on findings.
- Skilled in Story Telling PowerPoint
- Strong analytical and problem-solving abilities.
- Detail-oriented with strong organizational and project management skills.
- Bachelor's degree in Marketing, Business, Statistics, or related field.
- 5+ years experience in Marketing Analytics.
- 3+ years experience with the use of Power BI, Adobe analytics, or other data dashboards.
FD21
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
For positions in this location, we offer a base pay of $129,300 - $226,300, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional InformationWork Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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