Locations: München | Düsseldorf

Who We Are

Our strategy? To be anything but typical strategy consultants! Our unconventional nature is embedded deep in our DNA. Over 60 years ago, BCG shook up the world of strategy consulting. Now, it has grown to become one of the world leaders in the field. How do we manage to stay ahead of the pack? The answer is simple: by reinventing ourselves every day and providing a home with diverse career opportunities to the best talent and most creative minds all over the world. And by giving you the chance to make an impact in business and society. BCG stands for authenticity, exceptional work, and strong integrity. Once you’ve become part of the Group, we’ll help you find your path, unleash your potential, effect change, and advance the world.

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Attention, please! The members of our Marketing and Communications Team have something to say—every day. No wonder, considering they’re in charge of media relations, events, digital marketing, and digital communications, with which they shape BCG’s image among clients, employees, alumni, and job applicants, as well as the media and general public. Bringing the Group’s global thought leadership to the world, they ensure that BCG expertise and studies are placed in the right channel at the right time and continuously develop our communications and marketing strategy.

What You'll Do

As a Marketing Intelligence Manager, you will lead a cross-functional team specializing in marketing and media intelligence, analytics, and CRM strategy. In this role, you will be responsible for shaping and driving a data-driven marketing strategy for Central Europe (CE), working closely with regional and global stakeholders as part of the CE Marketing and Communications (M&C) team.
 You will oversee the development and execution of strategic frameworks for media intelligence, marketing analytics, and CRM data management. This includes designing, managing, and evolving our martech and analytics stack, as well as optimizing our client database in collaboration with CE M&C functions, the global marketing team, and leadership.

Beyond technical execution, you will play a key role in facilitating knowledge exchange, ensuring analytical insights are integrated into strategic workflows, and continuously upskilling CE M&C functional stakeholders. You will also engage with global teams to adapt best practices to local market needs.
 As a leader, you will manage a team of six, overseeing capacity planning and ensuring efficient, scalable processes. You will be responsible for budget management, cost control, and success monitoring across all marketing intelligence initiatives, while driving continuous improvement in cross-functional workflows.
 
This role requires a strategic thinker and strong communicator with a hands-on mentality who can bridge data analytics and marketing strategy while engaging with senior stakeholders. Being part of the team, you also take on operational tasks in the day-to-day business. You will have the opportunity to take on additional projects and high-impact initiatives within your sphere of responsibility, driving innovation and operational excellence across the CE region.

What You'll Bring

You have a college degree, ideally in computer science, statistics, quantitative marketing, economics, or a related field.You have relevant experience in marketing intelligence, business intelligence, digital analytics, or CRM data management, ideally within a service-oriented company, consultancy, or agency. Experience in marketing, market research, data analysis, or working with complex database systems is a definite advantage.You are proficient in MS Office (especially Excel) and ideally have experience with martech tools, CRM platforms (MS Dynamics), analytics tools (GA, Power BI, Tableau), or a basic knowledge of HTML and Python. You are experienced in and also willing to collaborate with deep tech teams on AI (OpenAI, DeepSeek, etc).You have solid project management experience, with a proven ability to drive data-driven marketing initiatives, optimize workflows, and implement cross-functional marketing intelligence strategies.You have experience in managing teams, overseeing capacity planning, and driving stakeholder collaboration across regions and functions. You thrive in a leadership role where you can guide a team and drive innovation with a hands-on mindset.You have experience translating operational outcomes into a compelling strategic narrative for senior stakeholders. You can distill complex insights into clear, actionable recommendations and confidently engage in high-level objective discussions.You are passionate about leveraging data, technology, and innovative solutions to enhance marketing effectiveness and drive continuous improvements in processes and infrastructure.Your English language skills are excellent, both written and spoken. You excel at knowledge sharing, stakeholder engagement, and bringing analytical insights into actionable marketing strategies.

Who You'll Work With

As Marketing Intelligence Manager, you will lead a team of six cross-functional employees based in our Zurich, Düsseldorf, and Munich offices. In this role, you will work closely with other team leaders within the Marketing and Communications department, ensuring seamless coordination and alignment to drive BCG’s marketing and communication strategy forward.
 
Collaboration, respect, and trust are at the core of how this team operates. You will foster a dynamic and supportive environment where cross-functional expertise comes together to deliver impactful marketing intelligence, analytics, and CRM-driven initiatives.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.\n
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