Marketing Intern - Competitive Intelligence Job Locations US-TX-Richardson Requisition # 2024-45365 Category Training/Development Shift / Hours First Shift Company Overview

Lennox (NYSE: LII) is an industry leader in energy-efficient climate-control solutions founded over a century ago on the principles of integrity and innovation. Dedicated to sustainability and creating comfortable, healthier environments for our residential and commercial customers while reducing their carbon footprint, we lead the field in innovation with our cooling, heating, indoor air quality, and refrigeration systems.

Job Description

Job Summary: 
Responsible for executing competitive intelligence research and synthesizing insights to support marketing strategy and investor relations. Tracks market trends, analyzes results, benchmarks performance, and draws conclusions to recommend new competitive strategies. Ensures research plans and insights are aligned with business objectives. 

 

Key Responsibilities: 

Consults with Marketing, Investor Relations, and Strategy teams to identify, define, and prioritize strategic analytics opportunities. Gathers, synthesizes, and summarizes relevant research about competitor products, services, marketing, messaging, and consumer sentiment to facilitate decision-making and business planning Leverages various research tools, such as external research, syndicated databases, competitive information sources, consumer reviews, and other internal resources to develop insights that provide competitive advantages Creates alerts to track news and drive actionable insights regarding industry trends and competitors Supports Voice of the Customer, as needed, through survey design, data management, reporting, and operationalizing feedback Supports response to key business questions in-the-moment Creates, manages, and maintains scalable analytical models for recurring analyses.  Qualifications

Requirements for Consideration: 

MBA, MBA candidates, or advanced degree in business, marketing or related field preferred; Bachelor’s degree and work experience in lieu of master’s degree will be considered 2+ years professional experience handling competitive intelligence or general business research Expertise in understanding different quantitative and qualitative research methodologies Capable of managing project schedules and deadlines that run simultaneously Able to quickly learn survey software and other research tools Strong analytic and critical thinking skills Hands-on survey development experience (i.e., survey design and reporting) Exceptional written, oral, and presentation communication abilities  Experience with Excel, Word, and PowerPoint 

 

What Sets You Apart:

Experience with Sprout Social, Talkwalker/Khoros, Semrush, Google Analytics Data modeling or scripting experience (e.g., Python, R)  Need help finding the right job? We can recommend jobs specifically for you! Click here to get started.