Marketing Manager, Amazon
Amazon.com
The Consumer Electronics (CE) Marketing team is looking for a marketing professional to own merchandising and traffic analytics for US Consumer Electronics (CE) categories including PC/Laptops, Video Games, Wireless, Camera, TVs and Home Entertainment, Audio and Headphones, Musical Instruments, Office Products, and Software. CE Marketing’s vision is to establish Amazon as a premier shopping destination where customers seamlessly discover, research, and purchase the products they want. CE Marketing owns generating incremental demand for CE products, improving operational efficiency, and raising the bar for the CE customer experience.
As the Merchandising and Analytics Marketing Manager (MM), you will partner with central teams to lead end-to-end planning and delivery of merchandising for both evergreen and event traffic campaigns for CE categories. You will also own CE traffic reporting and analysis for leadership docs and business reviews. You will work closely with product managers, tech, and BI teams to drive technical enhancements in our tools and systems used for merchandising and traffic reporting. This position will require you to understand customer and vendor needs, collaborate with and influence stakeholders, and demonstrate a significant level of independent thought, an ability to embrace ambiguity, and a passion to invent and simplify and drive process efficiency. The ideal candidate will be customer obsessed, have the ability to think creatively, have a data-driven mindset, and challenge the status quo.
Key job responsibilities
• Partner with CE Marketing Events Lead to execute on merchandising for CE events, including owning end-to-end merchandising for high-velocity deals events (Prime Day, Prime Big Deal Days, Black Friday/Cyber Monday).
• Develop and document CE's traffic goals and performance reporting, and reiterate strategy based on past performance.
• Partner with central teams to execute impactful, multi-channel campaigns that resonate with CE customers and achieve CE business goals.
• Make data-driven decisions, ensuring marketing and traffic strategies across all channels optimize for efficiency and performance.
• Collaborate with creative teams to select and surface relevant and consistent graphics across events.
• Develop mechanisms to communicate proactively and effectively with partner teams, CE categories, and senior leadership.
As the Merchandising and Analytics Marketing Manager (MM), you will partner with central teams to lead end-to-end planning and delivery of merchandising for both evergreen and event traffic campaigns for CE categories. You will also own CE traffic reporting and analysis for leadership docs and business reviews. You will work closely with product managers, tech, and BI teams to drive technical enhancements in our tools and systems used for merchandising and traffic reporting. This position will require you to understand customer and vendor needs, collaborate with and influence stakeholders, and demonstrate a significant level of independent thought, an ability to embrace ambiguity, and a passion to invent and simplify and drive process efficiency. The ideal candidate will be customer obsessed, have the ability to think creatively, have a data-driven mindset, and challenge the status quo.
Key job responsibilities
• Partner with CE Marketing Events Lead to execute on merchandising for CE events, including owning end-to-end merchandising for high-velocity deals events (Prime Day, Prime Big Deal Days, Black Friday/Cyber Monday).
• Develop and document CE's traffic goals and performance reporting, and reiterate strategy based on past performance.
• Partner with central teams to execute impactful, multi-channel campaigns that resonate with CE customers and achieve CE business goals.
• Make data-driven decisions, ensuring marketing and traffic strategies across all channels optimize for efficiency and performance.
• Collaborate with creative teams to select and surface relevant and consistent graphics across events.
• Develop mechanisms to communicate proactively and effectively with partner teams, CE categories, and senior leadership.
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