New York, NY, US
13 hours ago
Marketing Manager, Backlist, Random House (Hybrid)

 

Title Marketing at Random House seeks an experienced and dynamic Marketing Manager to lead title-specific marketing campaigns for both frontlist and backlist, with a particular focus on trade paperback priorities for Random House, Hogarth, Modern Library, The Dial Press, and One World. Reporting directly to the Vice President of Marketing for Random House, this position will collaborate closely with the larger Marketing, Editorial, and Publicity teams.

 

Random House is a division of Penguin Random House, the world's largest trade book publisher. We are home to bestselling authors and a diverse range of titles designed to inspire, entertain, and educate. Our authors include Brene Brown, Jon Meacham, Hanif Abdurraqib, Glennon Doyle, Isabel Wilkerson, Kurt Vonnegut, Ibram X. Kendi, Salman Rushdie, among others. 

 

The marketing manager will work closely with sales, publicity, editorial and the consumer insights teams at Penguin Random House and Random House Publishing Group title marketers on key opportunity titles and brand authors across multiple imprints. 

 

The ideal candidate will be passionate about books and skilled in crafting and executing innovative marketing strategies to continually find new audiences for core trade paperback and backlist titles.

 

Join us at Random House and contribute to a dynamic, creative team dedicated to connecting readers with the best stories. 

 

Specific responsibilities include:

Campaign Development: Ideate, develop, and execute innovative and data-driven marketing plans for individual titles and series. Adapt strategies based on market data, consumer trends, and performance metrics.  Asset Coordination: Partner with the design team to create compelling assets for campaigns, including digital and social media graphics.  Performance Analysis: Conduct thorough post-analysis of key campaigns, sharing insights and recommendations for future marketing opportunities and improvements.  Team Communication: Effectively communicate marketing plans and strategies to in-house teams, including publishing, editorial, and sales departments, ensuring alignment and collaboration across all functions.  Competitive Analysis: Keep abreast of industry best practices in trade paperback publishing and emerging trends that could drive backlist sales in order to inform and improve campaigns. 

 

Please apply if you meet the following qualifications:

Experience: Minimum of 5 years of experience in book marketing, with a strong preference for candidates with expertise in trade paperbacks.  Skills:  Self-motivated and able to prioritize tasks effectively.  Strong creative thinking and strategic planning abilities.  Excellent communication, presentation, and writing skills.  Ability to multi-task and thrive in a fast-paced, deadline-driven environment.  Proactive and exceptionally organized, with a keen attention to detail.  Technical Proficiency: Proficiency with Microsoft Office Suite and experience designing marketing assets using Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva. 

 

The salary range for this position is $73,500 - $79,000. All positions are currently eligible for annual profit award or bonus, subject to Company results. 

 

This hybrid position has occasional in-office responsibilities, including but not limited to in-office meetings, author visits or events, and daily ad hoc projects. We will consider candidates who can work from a commutable distance to our offices at 1745 Broadway, which includes the tri-state area (NJ, CT, & PA).

 

Please apply using our ATS system by March 3, 2025, and include your resume, cover letter, and design portfolio for consideration. Before applying for any role at Penguin Random House we recommend you review our applicant resources page and look over our open to remote guidelines on our FAQs page.

 

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.


Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.


Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.<http://www.penguinrandomhouse.com/>

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

 

 

Company: Penguin Random House LLC 

Country: United States of America 

State/Region: New York 

City: New York 

Postal Code: 10019 

Job ID: 277545

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