Description Do you love books? Do you want to be part of a team that is re-envisioning how to use gamification elements to build fun, customer-facing experiences that generate truly incremental engagement? The Books Customer Value team is looking for a data-oriented, highly motivated Marketing Manager to own our initiative's marketing strategy and create best-in-class, cross-channel experiences to drive customer reading engagement. The successful candidate is customer obsessed, entrepreneurial, and an expert at translating metrics into actionable customer insights. They will devise and implement pitch-perfect marketing and merchandising strategies, are adept in project management, and effective at partnering with team members and stakeholders to raise the bar for all Books customers. They must be comfortable working at both the strategic level (using customer insights and data to generate innovative ideas for growth) and at the tactical level (executing experiments, optimizing campaigns, analyzing results, and improving marketing processes and scalability). To deliver results, you will be responsible for end-to-end gamification marketing, from ideation to analysis. You will work alongside product managers to define multiple product roadmaps, influence business strategy, and directly own initiatives such as our stand-alone acquisition offers. You will work cross-functionally with central traffic teams, devices teams, and global books marketing to achieve success. Responsibilities include: • Conceptualize, plan, execute, and analyze multi-channel marketing strategies • Utilize technical knowledge of marketing tools and automation features to improve processes and productivity • Develop a strong understanding of customer behavior at each stage in the lifecycle, and which incentives and messaging are most effective at engaging them • Build detailed project, marketing, and GTM plans, including campaign goals, branding and messaging, segmentation strategy, and distribution channels • Test and refine new marketing approaches and channels to reach new audiences • Earn trust at all levels and with global stakeholders through excellent communication and collaboration • Provide insights to drive an informed marketing strategy based on key metrics, historical data, and trend reporting • Create and maintain scalable, repeatable methods of measurement and performance tracking for campaigns Basic Qualifications - Experience using data and metrics to drive improvements - 4+ years of professional non-internship marketing experience - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience managing and measuring marketing performance in various channels Preferred Qualifications - Experience managing external partners to develop marketing programs - Experience presenting ideas to various levels of an organization to gain support for initiatives Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.