As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.
We seek a highly motivated individual with experience and passion on car audio aftermarket business, with solid experience and expertise on Marketing/PR/Retail Marketing in similar business. The successful candidate will join our marketing team to oversee and contribute recurrent content to holistically support our car aftermarket marketing communication both in offline & EC channel, and increase conversion rate accordingly.
Responsibilities:
Develop annual marketing plan including communication, EC marketing and retail marketing plan by demonstrating strategic thinking in building annual plans and timelines throughout the year
Leverage existing EC relations and cultivate new contacts, seeking high-level cooperation in EC platform
Create juicy product stories and contents
Maintain a keen understanding of industry / communication trends affecting consumers and make appropriate recommendations
Manage agencies and full teams in that regard
Monitor, analyze and communicate marketing results on a monthly basis
Qualifications
• Working experience in car aftermarket industry or work for car aftermarket clients in PR agency; should be a team leader while in agency side
• Deep insight on our target audiences and Chinese media landscape; and to adjust communication matrix accordingly
• Ability to identify/concept creative ideas that can match and promote our brands and products with popular/trendy manners
• Ability to independently identify and capitalize on business opportunities, an agile self-starter, results-orientated, and able to deal with ambiguity
• Able to work and deliver quality outcomes against set timelines
• Proven experience and ability to work cross-functionally, both internal & external. Able to develop and maintain different kinds of relationships.
• Fluent English writing and speaking level
• Very skillful in Word, Excel, PowerPoint, etc.
• Team player
HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.