Overview Support Consumer Insights Lead in the development of strategic and annual operating plans that maximize consumer and customer momentum. Responsible for snack category. Responsibilities Take charge of regular business performance review and closely monitor the brand performance Monthly business review to understand the Marco trend, market intelligence, category, channel, and key players performance Cooperate with team leader to prepare the annual business operation plan, conduct the competition review and NPD performance tracking Based on the business development requirement, conduct the ad-hoc consumer research study and implement the research project smoothly Work closely with brand team to identify consumer research objectives and insight needs Design and propose the different methodology to fulfill the business requirement Develop and execute corresponding holistic consumer understanding & validation plans in most efficient way Define business problem and strategically identify business opportunities based on consumer and market analysis Conduct in-depth analysis to clearly define and articulate consumers demands and business problems Identify potential opportunities for business growth by evaluating market trends, consumer needs, and competitive landscape Research Agency management and market research budgets management Manage & coordinate with qualitative and quantitative research agencies to ensure accurate and timely execution of all research projects Monitors and manages market research activities within budgeted constraints Guide and manage the junior team member to handle the internal process under internal principles Provide Insight and foresight learnings to guide End-to-End innovation Systematic capture the consumer trend and market dynamics insights Contribute to innovation by organizing front end innovation workshop Qualifications Literacy in both spoken & written Chinese is a must Degree qualified preferably in marketing, business or statistics Previous experience in FMCG research (7 years+) or in FMCG business analysis (3 years+) Familiar with consumer segmentation, jobs to be done would be preferred Strong strategic thinking and problem-solving skills Excellent communication skill as cross function (marketing, RnD, EC, Media) communication is essential Strong Business sense, capable in translating the insight into actionable business plan. Be passionate, willing to learn and having flexible mindset