Application Deadline:

02/14/2025

Address:

33 Dundas Street West

Job Family Group:

Marketing

Marketing Manager – BMO lifecycle Credit Card Marketing (Grade 6)

BMO is on a journey to support Canadians make Real Financial Progress.  We provide consumers with a competitive suite of credit card products across rewards, travel & cash back that uniquely position us to help Canadians achieve their dreams while remaining in control of their finances.

As Marketing Manager Lifecycle programs, you have a critical role in this future through being:

Accountable for executing marketing strategies, driving a best-in-class customer experience that achieves business objectives for BMO Canada retail credit card portfolioEmbedded in a fully cross-functional Lifecycle Marketing team tasked with architecting customer journeys, acting as a leader in developing highly effective communications.Creative, collaborative, and enterprising; highly empathic to the needs of customers; endlessly curious; never satisfied with the status quo; and passionate about retail banking, its changing landscape, and our mission.Partnering closely with broad cross section of individuals within BMO and at our marketing agencies to bring high impact marketing initiatives to life for BMO customers. Focusing on results, helping to set up regular back-feed reporting that drive optimizations and program planning 

Job Description

The Marketing Manager will lead the development of strategic marketing initiatives in support of growth objectives and differentiation for Card Payments. This individual will be a subject matter expert on Canadian retail credit cards and will activate them as force multipliers for overall bank growth.

80%: Marketing Campaign Planning & Execution10%: Strategy & Marketing Intelligence Analysis5%:  Budget Planning & Management5%: Risk Management & Control

Marketing Campaign Planning, Key Initiatives & Execution

Overall individual will create, develop and execute marketing plans/strategies for BMO credit card customer base that are consistent with our brand standards and drive measurable impact against strategic objectives. Manage day-to-day requirements to deliver campaigns on time with flawless execution, including planning/delivery, developing targeting/segmentation & data requirements, managing agencies to develop creative & media plans, managing stakeholder reviews/approvals & translation, incentive fulfillment. Superb stakeholder management skills with key partners (collaborating with Lines of Business, Vendors, T&O, etc.) throughout development of campaigns.Track results and outcomes of initiatives reporting to partners and executivesCritically review assets and provide feedback

Strategy & Marketing Intelligence

Communicate key insights and relevant facts effectively to different audiences, including crafting comprehensive and compelling narratives and proposalsProvide support and input in developing the annual marketing plan.Conduct research to support the planning process, including competitive intelligence, consumer insights, market trends, and other elementsMonitor best practices and competitor activities, both locally & globally as well as across industries, to understand trends, forecast developments, and identify potential solutions for growth and innovation

Budget Planning & Management:

Support management of marketing budget allocated for customer lifecycle marketing by tracking and reporting on spend to date as well as status against plan on regular basis and invoices

Risk Management & Control

Work with Legal and Compliance teams to ensure consumer-facing materials are compliant with current rules and regulationsManage audit requirements: ensure appropriate approvals are documented

Who You Are & Experience You Bring to the Role:

2+ years of experience in managing marketing campaignsCompleted undergraduate degree in marketing, business, commerce, or a related disciplineYou’re a strong communicator (in person and in writing)You have a proven ability to influence and collaborate effectively with stakeholders & partnersYou’re a customer champion with a desire to create the best customer experienceYou’ve got razor sharp problem-solving skills – you can cut through layers of noise and ask the right questions to identify relevant information, define root issues, and find creative & elegant solutionsYou’re on the ball, all the time.  You can keep partners on track to deliver, with the ability to prioritize effectively.You’ve can effectively use PowerPoint, Excel and WordYou’re curious and are willing to challenge the status quo

Salary:

$54,500.00 - $101,500.00

Pay Type:

Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.