AbeBooks is seeking a data-driven marketing professional to join our team as a Marketing Manager responsible for Demand Generation. In this role, you will be owning the development and execution of complex SEO strategies to grow organic traffic, while establishing product-driven marketing initiatives with comprehensive customer segmentations to deliver measurable impact.

The ideal candidate will have a proven track record of success in developing and executing demand generation and organic search marketing strategies to acquire new customers in a B2C or e-commerce environment. Reporting to the Head of Marketing and working closely with both Product and Dev. teams, this highly-visible role will be responsible for leveraging data-driven insights to continuously optimize our marketing initiatives and drive growth.

This is an exciting opportunity to make a significant impact on an established company while reaching new audiences. If you are a data-driven marketing individual with excellent communication skills and have the ability to translate complex data into actionable insights, we encourage you to apply!

Key job responsibilities
• Develop and implement comprehensive strategies through organic search marketing (SEO) to drive growth
• Analyzing website content, structure, and metadata while working alongside our developers to improve organic search rankings and visibility for both desktop and mobile users
• Collaborate with the Product team to ideate, design, and test new website features and functionality that enhance the customer journey
• Manage A/B and multivariate testing to determine the most effective marketing campaigns, website experiences and performance
• Work with our Engagement Marketing Manager to conduct market and customer research to develop an in-depth understanding of our target audience and their online behavior to optimize keyword targets and onsite conversions
• Partner with Brand Marketing Manager to ensure new content campaigns are optimized for search and increased click-through rate (CTR)
• Generate comprehensive reports on key performance metrics and present insights with cross-functional stakeholders
• Stay up-to-date on the latest SEO, SEM and product marketing trends to continuously improve our online presence

About the team
At AbeBooks, our mission is to enable people to discover and own the books they love by bringing together the broadest selection of physical books anywhere. We are a global online marketplace for books and collectibles with hundreds of millions of new, used, rare and out-of-print books listed for sale by thousands of sellers.