Main objective / purpose of the role:
This position is responsible to develop marketing strategies, with the aim to capture and broaden Stryker’s market share in existing and potential markets and drive revenue growth.
List out the key responsibilities / outputs and its respective activities/input:
Direct product management through the entire product life cycle including market needs, product registration, new product launch, product training, product promotion/advertising and product end of life.
Develop product marketing strategies including product positioning, and product combination for tender bidding, product pricing, go-to-market strategies, and incentive plan for product promotion for specific product line.
Designing and leading field and digital marketing campaign, physicians training courses for share gain and penetration
Chasing local partnership to fulfill products portfolio gap
Lead market research including identify customer needs, collect competitors’ information, study industry and market trend, perform market analysis and identify market opportunities.
Oversee the development of marketing communication materials such as product brochures, PM News, and product posters etc. Provide product information to support the update of company website.
Perform project management duties such as Target hospitals tracking, program tracking, budgeting, internal/external reporting.
Functional Knowledge / Talents
Academic qualifications / degree & relevant prior experience:
Degree holder in Marketing, Communication or Business Administration, or in Medicine or Biomedical Engineering. MBA preferred.
At least five years experience in marketing role either as Marketing Manager or Product Marketing Manager with people management experience and marketing experience within medical device sector.
A proven track record in developing and administering marketing programs; BD and digital marketing experience is a plus.
Proficient in MS Office suite of products such as Word, Excel, Powerpoint
Key talents /strengths for the role:
Excellent interpersonal and presentation skills
Proactive to support both internal and external customers
Proficient in both written & spoken English
Able to develop clear & logical plans
Ability to build relationships across all levels of the organization Able to develop clear & logical plans for self and/or others
High level of responsibility
Excellent leadership skills to lead a team
Leadership/People mgmt
Allocate work, provide leadership, guidance and management to staff, and provide coaching, constructive feedback and short-and-long term development opportunities for subordinates
Travel Percentage: None